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General
About
Ability to set and stick to a schedule, multitasking ability, analytical thinking, strong communication skills, and an orientation toward getting things done.
Think Long-term
Have an international Mindset
Only deliver top quality
Behave socially
Team leader
Excellent Implementation skills
Result-driven
Think Long-term
Have an international Mindset
Only deliver top quality
Behave socially
Team leader
Excellent Implementation skills
Result-driven
Professional Experience
Sep 2011 - Present
Project Manager
Energize
Marketing and Advertising
Energize
Marketing and Advertising
-Job profile, to assist the creative team during the concepting phase to create campaign concepts and presentations; to be in charge of the coordination of all team members consisting of creative, designers, IT, copywriter and other out-sourced parties during the structuring phase and to implement and execute campaign activities during the realization phase; to maintain and evaluate the whole project in the last phase.
-Objective definition, To join meetings together with the creative and the clients for better understanding what the clients want and how we can work to deliver the best results.
-Concepting, to brainstorm with the creative team to support developing new ideas; to make researches on the competitors. -Partner selection and collaboration, to meet with and find suitable partners for relevant projects based on the project objectives and deliverables. -Coordination internally and externally, to make project planning of timelines, resources and mark milestones based on the given budgets, to make sure all team members and resources are effectively designated and allocated.
-Supervision throughout projects, to supervise the process of project, and make sure every milestone is due on time; to assist and help each team member if they ever need any help. -Documentation management, to sort and categorize all documents from each project. -Client Satisfaction and maintenance, throughout the projects, to plan and make regular client meetings and stable client contacts in order to deliver the projects that are exactly meeting the clients’ requirements; to conduct further regular meetings with the clients for possible future corporations again. -Data Analysis and evaluation, depending on different campaigns, to analyse and evaluate the campaigns based on the data collected from backend, data collecting third parties to result in a final evaluation report. -Work as the hub of all parties that consists of internal team, out-sourced parties and clients.
-Objective definition, To join meetings together with the creative and the clients for better understanding what the clients want and how we can work to deliver the best results.
-Concepting, to brainstorm with the creative team to support developing new ideas; to make researches on the competitors. -Partner selection and collaboration, to meet with and find suitable partners for relevant projects based on the project objectives and deliverables. -Coordination internally and externally, to make project planning of timelines, resources and mark milestones based on the given budgets, to make sure all team members and resources are effectively designated and allocated.
-Supervision throughout projects, to supervise the process of project, and make sure every milestone is due on time; to assist and help each team member if they ever need any help. -Documentation management, to sort and categorize all documents from each project. -Client Satisfaction and maintenance, throughout the projects, to plan and make regular client meetings and stable client contacts in order to deliver the projects that are exactly meeting the clients’ requirements; to conduct further regular meetings with the clients for possible future corporations again. -Data Analysis and evaluation, depending on different campaigns, to analyse and evaluate the campaigns based on the data collected from backend, data collecting third parties to result in a final evaluation report. -Work as the hub of all parties that consists of internal team, out-sourced parties and clients.
Jun 2008 - Aug 2008
(0 years, 2 Months)
(0 years, 2 Months)
Internship in dept of North America in Freight Forwarding
DHL
Logistics and Supply Chain
DHL
Logistics and Supply Chain
Internship in Export department
- Engage with clients regarding shipping documents that include rules and regulations for shipment of their goods. - Follow-up with clients and shipments, arrange orders and documents.
- Knowledge of Seaway Bill, Bill of Landing, Packing List, etc.
- Provide foreign clients’ service.
- Engage with clients regarding shipping documents that include rules and regulations for shipment of their goods. - Follow-up with clients and shipments, arrange orders and documents.
- Knowledge of Seaway Bill, Bill of Landing, Packing List, etc.
- Provide foreign clients’ service.
Dec 2009 - Oct 2010
(1 years)
(1 years)
Marketing Executive & Program manager
Enjoy China - Media and Advertising
Marketing and Advertising
Enjoy China - Media and Advertising
Marketing and Advertising
Senior Marketing Executive, Media Liaison and Event Coordinator Dec 2009—Oct 2010
- Media Liaison: media relations coordinator, develop and maintain long term media relations with appropriate media; liaise with media platforms to negotiate advertising deals, including ‘That’s Shanghai’, ‘Yellow Pages’, ‘Chinese National Geographic’ etc.; Generate media partnerships for specific and long term projects - Event Management: Plan and execute company sales events including event run-down development, guest invitation & RSVP, promotional material development and on-site sales and Telesales
- Creatively design and write online advertising campaigns, collect the data of online promotion and improve the promotion results
- Review statistical information for company and client’s EDM, SEM and SEO monthly reports using research tools and leveraging Google Analytic; Have a good command of link exchange, EDM service, Forum Promotion, and other special ways of promotion - Coordinate client financial payments and ensure timely payment deadlines - Perform and analyze market research to supplement various marketing projects
- Management of social, digital and on-line communication platform; Promote the company’s products and services through forums, blogs, and social network service, to get a higher CTR/PV/UV and better site image - Guide and supervise the interns to complete various marketing tasks - Optimise website keywords, improve the keywords rank in Baidu and Google
- Media Liaison: media relations coordinator, develop and maintain long term media relations with appropriate media; liaise with media platforms to negotiate advertising deals, including ‘That’s Shanghai’, ‘Yellow Pages’, ‘Chinese National Geographic’ etc.; Generate media partnerships for specific and long term projects - Event Management: Plan and execute company sales events including event run-down development, guest invitation & RSVP, promotional material development and on-site sales and Telesales
- Creatively design and write online advertising campaigns, collect the data of online promotion and improve the promotion results
- Review statistical information for company and client’s EDM, SEM and SEO monthly reports using research tools and leveraging Google Analytic; Have a good command of link exchange, EDM service, Forum Promotion, and other special ways of promotion - Coordinate client financial payments and ensure timely payment deadlines - Perform and analyze market research to supplement various marketing projects
- Management of social, digital and on-line communication platform; Promote the company’s products and services through forums, blogs, and social network service, to get a higher CTR/PV/UV and better site image - Guide and supervise the interns to complete various marketing tasks - Optimise website keywords, improve the keywords rank in Baidu and Google
Oct 2010 - Feb 2011
(1 years)
(1 years)
Program Manager
Enjoy China - Media and Advertising
Marketing and Advertising
Enjoy China - Media and Advertising
Marketing and Advertising
Program Manager Oct 2010—Feb2011
- Enjoy VIP Program: Coordinate between Enjoy and its clients regarding VIP Program issues which include: program renewal for the next year and conditions negotiation; artwork and design revision and confirmation; Payment chase and venue staff on-site training
- Enjoy VIP Program: coordinate and organize affairs including designating designers according to clients’ requirements of their artwork; Map design; Arrange staff training of each venue; help finance dept collect payments from clients and so on regarding VIP Program in collaboration with other departments
- Enjoy Meitian Program: Coordinate between Enjoy and its clients regarding Meitian Program issues which include: conditions negotiation; artwork design confirmation; Payment chase and venue staff on-site training
- Enjoy Meitian Program: coordinate and organize affairs including designating photographers and designers according to clients’ requirements of their artwork; Arrange staff training of each venue; help finance dept collect payments from clients and so on regarding Meitian Program in collaboration with other departments
- Sales support: To catch up with the after sales work and maintain the high-quality client satisfaction and service - Customer Service: Coordinate and liaise with program customers and help the end customers solve their problems in regards with venues of the programs - Client database management and maintenance: update and maintain the database of venue clients in an orderly way in the background system by supporting the clients
- Enjoy VIP Program: Coordinate between Enjoy and its clients regarding VIP Program issues which include: program renewal for the next year and conditions negotiation; artwork and design revision and confirmation; Payment chase and venue staff on-site training
- Enjoy VIP Program: coordinate and organize affairs including designating designers according to clients’ requirements of their artwork; Map design; Arrange staff training of each venue; help finance dept collect payments from clients and so on regarding VIP Program in collaboration with other departments
- Enjoy Meitian Program: Coordinate between Enjoy and its clients regarding Meitian Program issues which include: conditions negotiation; artwork design confirmation; Payment chase and venue staff on-site training
- Enjoy Meitian Program: coordinate and organize affairs including designating photographers and designers according to clients’ requirements of their artwork; Arrange staff training of each venue; help finance dept collect payments from clients and so on regarding Meitian Program in collaboration with other departments
- Sales support: To catch up with the after sales work and maintain the high-quality client satisfaction and service - Customer Service: Coordinate and liaise with program customers and help the end customers solve their problems in regards with venues of the programs - Client database management and maintenance: update and maintain the database of venue clients in an orderly way in the background system by supporting the clients
Feb 2011 - Oct 2011
(0 years, 8 Months)
(0 years, 8 Months)
Summer School Coordinator
Shanghai American School
Education Management
Shanghai American School
Education Management
- Run and organize a 400-student school camp which consists of Elementary, Middle and High School together with the director; Work and coordinate effectively with other sectors of the school such as teachers, finance, transportation, Tech, library, security, medical and other supporting departments
- Assist the director in making and scheduling the summer program courses and put a feedback in scheduling the programs; Assists the director in organising sessionly events and performances with the teachers and students - Represent the summer school director in his absence to attend meetings with the government, police and fire department regarding summer school staff, student and safety policies; Assist the director in managing the Summer Program budget
- Student database system update and maintenance
- Provide consultant services regarding summer school program issues to all the parents
- Ensure all the students’ wellbeing and safety during the summer school; Monitor and supervise daily activities among all three schools (Elementary, Middle and High School) to make sure things run well among all the sectors; Work as the headquarter of all departments
- Assist the director in making and scheduling the summer program courses and put a feedback in scheduling the programs; Assists the director in organising sessionly events and performances with the teachers and students - Represent the summer school director in his absence to attend meetings with the government, police and fire department regarding summer school staff, student and safety policies; Assist the director in managing the Summer Program budget
- Student database system update and maintenance
- Provide consultant services regarding summer school program issues to all the parents
- Ensure all the students’ wellbeing and safety during the summer school; Monitor and supervise daily activities among all three schools (Elementary, Middle and High School) to make sure things run well among all the sectors; Work as the headquarter of all departments
Education
2001
High School Diploma, Di Qi High School (High School)
Experience
Experience
2004
Bachelor's Degree & Twin Diplomas; Bachelor's, Shanghai Institute of Foreign Trade (High School)
International Logistics Management
International Logistics Management
2004
Bachelor, RMIT University (High School)
Logistics Management
Logistics Management
More about Vivi Gu
First Name
Vivi
Last Name
Gu
My Affiliations
J.A.R. animal rescue Shanghai
Recently in Shanghai
Recently in Chamber.com
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