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Vivek Batra
Director & Business Head-Product Management, Online Sales & Digital MarketingFirst Advantage (VerifyDirect International)
Delhi, India
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General
About
A General Management & Internet Marketing professional with over 14 years of rich experience in Strategic Planning & Execution, Portal Monetization, P&L Ownership, Product Development, Product Management, Digital Marketing, Sales & Business Development, Online Sales, Social Media Marketing, Ecommerce, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Lead Generation, Web Analytics, Branding, and Partnerships & Alliances with major Indian & Global Internet brands.
Building, promoting and monetizing Web Portals across multiple business verticals that includes B2C, B2B, Local Search, Lead Generation, Classifieds, Education, Ecommerce, Shopping, and Social Media content Portals
Handled multiple senior management roles with established Indian and Global internet brands and and successfully creating next-level internet brands and products
Handling the Profit & Loss accountability for over 6 years with a proven ability to create and drive busines
Building, promoting and monetizing Web Portals across multiple business verticals that includes B2C, B2B, Local Search, Lead Generation, Classifieds, Education, Ecommerce, Shopping, and Social Media content Portals
Handled multiple senior management roles with established Indian and Global internet brands and and successfully creating next-level internet brands and products
Handling the Profit & Loss accountability for over 6 years with a proven ability to create and drive busines
Haves
Portal Management, Digital Marketing, Product Development, Product Management, Online Marketing, Sales, Online Sales, Business Development, Social Media Marketing, Ecommerce, Search Engine Optimization, Search Marketing, SEO, SEM, Lead Generation, Partnerships & Alliances, Business Head, P&L Ownership, Operations, Branding,
Professional Experience
Mar 2011 - Present
Director & Business Head-Product Management, Online Sales & Digital Marketing
First Advantage (VerifyDirect International)
Human Resources
First Advantage (VerifyDirect International)
Human Resources
Responsible for developing new online business model for VerifyDirect International, Strategic Planning & Execution, Product Roadmap & Strategy, driving Top-line & bottom-line Revenues, building Online Revenue model, building Sales, Partners & Business Development Network. Building and Monetizing new B2C website targeting SMBs, Businesses, and Individuals Functional responsibilities include Product Development, Product Management, Digital Marketing, Sales & Operations, ATL/BTL Marketing, Building Partnerships & Alliances, SEO, SEM, Social Media Marketing, Brand Management, and Delivery & Fulfilment Responsible for overall Profit & Loss of the entire business division for both India & Global markets. Launching new Products & Services, and using innovative online marketing and technology ideas to promote, introducing new site features & product innovations
Jul 1996 - Apr 2006
(10 years)
(10 years)
Vice President & Global Head- Product, Sales, Online Marketing & E-commerce
Multiple Senior Management positions with Indian & Global Internet Brands
Internet
Multiple Senior Management positions with Indian & Global Internet Brands
Internet
Handled multiple senior management roles with start-ups and established Indian and Global internet brands with complete P & L responsibility Launched several new sites and portals, introduced unique online products & services, and used innovative marketing and technology ideas to promote Heading the E-commerce, Online Marketing & Online Sales operations with Overall responsibility for Product Management, Product offerings, Online Marketing, Sales & Operations, Online Promotions, Online Events, SEO, Online Advertising, Partnerships & Alliances, Content Management, Delivery & Support, and site Analytics
Apr 2006 - Nov 2008
(2 years, 7 Months)
(2 years, 7 Months)
Global Head- Online Marketing, International Sales & Alliances
EC21.com- Seoul, South Korea
Internet
EC21.com- Seoul, South Korea
Internet
EC21.com is one of the world’s largest B2B Portal connecting millions of buyers and sellers worldwide. Heading the Online Marketing, Online Sales, New Product launch, International Business, Partnerships & Alliances, Brand Management, and Content development Strategy formulation & planning, Business planning, Online Sales & Marketing, Online Promotion, SEO, Online Advertising Developing and managing new Partners, DSA/Channel Sales, Building Affiliate network, Affiliates, and Marketing Agents across the world
Dec 2008 - Feb 2011
(3 years)
(3 years)
Director & Business Head - Product Management, Sales & Online Marketing
Sulekha.com
Internet
Sulekha.com
Internet
Working as a Director & Business Head with India’s leading internet brand Sulekha.com and managing the overall responsibility for the Profit making of entire B2B division for both India & Global markets Managing the overall P & L of the B2B vertical, budgets, expenses, Strategy formulation & execution, Business planning, Sales Forecasting & Budgeting Devolving the Business Model, Product strategy, Sales Network, Delivery & fulfillment, Online Revenue model, Marketing & Business Development, and Branding & Positioning for the Portal Conceptualized and launched several new Products & Services, and used innovative marketing and technology ideas to promote, developed new revenue streams with continues site & product innovations Successfully planned & implemented all online offerings of the Portal and created steady growth in sales, usage, reach, lead generation, conversion and traffic
Education
2012
Kendriya Vidyalaya (High School)
1990
Bachelor of Engineering (BE), B.E. in Electrical & Electronics (High School)
Electronics Engineering
Electronics Engineering
1996
MBA, MBA from Fortune Institute of International Business (High School)
International Marketing
International Marketing
More about Vivek Batra
First Name
Vivek
Last Name
Batra
Specialities
Portal Management, Digital Marketing, Product Development, Product Management, Online Marketing, Sales, Online Sales, Business Development, Social Media Marketing, Ecommerce, Search Engine Optimization, Search Marketing, SEO, SEM, Lead Generation, Partnerships & Alliances, Business Head, P&L Ownership, Operations, Branding,
Recently in Delhi
Recently in Chamber.com
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