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General
About
20+ Years Experience:
• Brand Management
• Public Relations
• New Brand Roll-Outs & Line Extensions
• Advertising
• Websites, web marketing, social media
• Writing / Publishing
• Business Development / Sales
• Promotions & Co-Branding
• Brand Management
• Public Relations
• New Brand Roll-Outs & Line Extensions
• Advertising
• Websites, web marketing, social media
• Writing / Publishing
• Business Development / Sales
• Promotions & Co-Branding
Haves
Exceptional Writer:
• Ghostwrote 9 books (8 cookbooks and 1 cocktail book), including headnotes and introductions; line edited 8 books
• Conceived & wrote recipes for 500+ cooking shows (Emeril Live, Good Morning America, Essence of Emeril)
• Effective brand collateral – from wine back labels to POS & educational brand positioning materials
• Freelance writer & editor on lifestyles and business pieces, newsletters, annual reports
• Ghostwrote 9 books (8 cookbooks and 1 cocktail book), including headnotes and introductions; line edited 8 books
• Conceived & wrote recipes for 500+ cooking shows (Emeril Live, Good Morning America, Essence of Emeril)
• Effective brand collateral – from wine back labels to POS & educational brand positioning materials
• Freelance writer & editor on lifestyles and business pieces, newsletters, annual reports
Professional Experience
Jan 2010 - Present
Business Development
Pontchartrain Systems
Information Technology and Services
Pontchartrain Systems
Information Technology and Services
Present position entails sales of Point-of-Sale (POS) systems within the hospitality industry; average sale $12,000.
1985 - 2009
(24 years)
(24 years)
Strong Branding and Marketing Experience
Job Experience
Marketing and Advertising
Job Experience
Marketing and Advertising
Business Development, Brand Constructors, New Orleans, LA Acquired thorough knowledge of website design & web brand marketing and construction industry Marketing & Catering Director, Royal Palm Restaurant & Banquets, Harvey, LA Wrote all banquet menus, booked events ranging from $2,000 to $30,000. Marketing Director, Rue Bourbon Entertainment, New Orleans, LA Wrote marketing plans and devised promotions to increase business for 4 divisions Marketing Director & General Operations, Jacques-Imo’s & Crabby Jack’s, New Orleans, LA
Worked on expanding business opportunities and realizing greater ROI. Wrote recipe standards manual & handled all daily operational tasks Marketing Director, Commander’s Palace Restaurants & Café Adelaide, New Orleans, LA
Devised post-Katrina marketing, advertising, promotional strategies; ghostwrote and tested 2 books Culinary Writer & Customer Service Department Manager, Emeril’s Homebase, New Orleans, LA Created customer service department during 3rd year, handling all restaurant complaints and fan mail for 6 months concurrent with culinary projects and writing assignments Category Manager, Champagnes & Sparkling Wines, Seagram Chateau & Estates Wines, Rutherford, CA
US manager for Champagnes Perrier-Jouët & Mumm, Mumm Cuvée Napa. $4 million annual brand budgets Marketing Manager, Artisans and Estates, Santa Rosa, CA Conceived and implemented marketing & sales plans for 15 elite brands, including launching 4 brands Manager, Communications & Marketing, Clicquot, Inc., New York, NY Oversaw 100+ consumer & trade events annually for 4 brands. Planned & placed national radio advertising in 15 key markets. Director, Advertising & Public Relations, Windsor Court Hotel, New Orleans LA Positioned hotel as one of the “top 10” hotels in world via successful targeted initiatives; established an in-house advertising agency
Worked on expanding business opportunities and realizing greater ROI. Wrote recipe standards manual & handled all daily operational tasks Marketing Director, Commander’s Palace Restaurants & Café Adelaide, New Orleans, LA
Devised post-Katrina marketing, advertising, promotional strategies; ghostwrote and tested 2 books Culinary Writer & Customer Service Department Manager, Emeril’s Homebase, New Orleans, LA Created customer service department during 3rd year, handling all restaurant complaints and fan mail for 6 months concurrent with culinary projects and writing assignments Category Manager, Champagnes & Sparkling Wines, Seagram Chateau & Estates Wines, Rutherford, CA
US manager for Champagnes Perrier-Jouët & Mumm, Mumm Cuvée Napa. $4 million annual brand budgets Marketing Manager, Artisans and Estates, Santa Rosa, CA Conceived and implemented marketing & sales plans for 15 elite brands, including launching 4 brands Manager, Communications & Marketing, Clicquot, Inc., New York, NY Oversaw 100+ consumer & trade events annually for 4 brands. Planned & placed national radio advertising in 15 key markets. Director, Advertising & Public Relations, Windsor Court Hotel, New Orleans LA Positioned hotel as one of the “top 10” hotels in world via successful targeted initiatives; established an in-house advertising agency
2008 - 2010
(2 years)
(2 years)
Marketing Committee Member
New Orleans Opera Association
Performing Arts
New Orleans Opera Association
Performing Arts
Education
1986
BA, Tulane University (College)
Communications
Communications
More about Trevor Wisdom
First Name
Trevor
Last Name
Wisdom
My Affiliations
New Orleans Opera Association
Specialities
Exceptional Writer:
• Ghostwrote 9 books (8 cookbooks and 1 cocktail book), including headnotes and introductions; line edited 8 books
• Conceived & wrote recipes for 500+ cooking shows (Emeril Live, Good Morning America, Essence of Emeril)
• Effective brand collateral – from wine back labels to POS & educational brand positioning materials
• Freelance writer & editor on lifestyles and business pieces, newsletters, annual reports
• Ghostwrote 9 books (8 cookbooks and 1 cocktail book), including headnotes and introductions; line edited 8 books
• Conceived & wrote recipes for 500+ cooking shows (Emeril Live, Good Morning America, Essence of Emeril)
• Effective brand collateral – from wine back labels to POS & educational brand positioning materials
• Freelance writer & editor on lifestyles and business pieces, newsletters, annual reports
Recently in New Orleans
Recently in Chamber.com
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