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General
About
RETAIL STRATEGY, EXPANSION & SHOPPER KNOWLEDGE IN GROWTH MARKETS
15 years of experience in retail business, including 8 years living in Asia (China, Indonesia)
Key-expertises : business & competitive intelligence, consumer & market insights
Leadership, communication and analytical abilities in intercultural environments & virtual management
15 years of experience in retail business, including 8 years living in Asia (China, Indonesia)
Key-expertises : business & competitive intelligence, consumer & market insights
Leadership, communication and analytical abilities in intercultural environments & virtual management
Haves
International food and non food retail
Consumer and market insights
New market selection
Shopper knowledge
Emerging countries and growth markets
Marketing
Asia
Strategy
Profitable growth
Market research
Intercultural management
Virtual management
Business and competitive intelligence
Real estate
China
India
Indonesia
Malaysia
Singapore
Taiwan
Thailand
Location intelligence
Shopping centers
Consumer and market insights
New market selection
Shopper knowledge
Emerging countries and growth markets
Marketing
Asia
Strategy
Profitable growth
Market research
Intercultural management
Virtual management
Business and competitive intelligence
Real estate
China
India
Indonesia
Malaysia
Singapore
Taiwan
Thailand
Location intelligence
Shopping centers
Professional Experience
Jan 2010 - Present
Asia Market Research Director
Employed, Manager (Manager / Supervisor)
Carrefour
Retail
Shanghai, China
10,001 or more employees
Employed, Manager (Manager / Supervisor)
Carrefour
Retail
Shanghai, China
10,001 or more employees
Management of a 20 people intercultural team, in charge of market research and consumer insights, to support Carrefour strategy and expansion. From qualitative and quantitative research, market trends, and competitive intelligence, delivering fact-based consumer/customer understanding and sales forecasts, to facilitate accuracy of tactical decision-making for the Group development in Asia.
Dec 1998 - Dec 1999
(1 years)
(1 years)
France Market Research Analyst
Carrefour
Retail
Carrefour
Retail
Jan 2000 - May 2005
(5 years, 4 Months)
(5 years, 4 Months)
International Market Research Analyst
Carrefour
Retail
Carrefour
Retail
Jun 2005 - Sep 2007
(2 years, 3 Months)
(2 years, 3 Months)
Market Research Manager
Carrefour China
Retail
Carrefour China
Retail
Oct 2007 - Dec 2009
(2 years, 2 Months)
(2 years, 2 Months)
Market Research Director
Carrefour Indonesia
Retail
Carrefour Indonesia
Retail
Education
1996
Maitrise (4th year Univ. Degree), Université Charles de Gaulle-Sciences humaines, Lettres et Arts (Lille III) (High School)
NICT & Economic Intelligence
NICT & Economic Intelligence
1997
MBA, Institut d'Administration des Entreprises (High School)
CAAE (Management & Marketing)
CAAE (Management & Marketing)
More about Sophie Lenglet
First Name
Sophie
Last Name
Lenglet
Gender
Female
Date of Birth
03rd May
Marital Status
Married
Specialities
International food and non food retail
Consumer and market insights
New market selection
Shopper knowledge
Emerging countries and growth markets
Marketing
Asia
Strategy
Profitable growth
Market research
Intercultural management
Virtual management
Business and competitive intelligence
Real estate
China
India
Indonesia
Malaysia
Singapore
Taiwan
Thailand
Location intelligence
Shopping centers
Consumer and market insights
New market selection
Shopper knowledge
Emerging countries and growth markets
Marketing
Asia
Strategy
Profitable growth
Market research
Intercultural management
Virtual management
Business and competitive intelligence
Real estate
China
India
Indonesia
Malaysia
Singapore
Taiwan
Thailand
Location intelligence
Shopping centers
Languages
French, English
Recently in Shanghai
Recently in Chamber.com
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