shamacharya Tupsakri
Manager-- Sales and MarketingNatural & Essential Oils Private Ltd
Bangalore, India
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General
About
A dynamic professional with over 14 years of experience in formulating & implementing competitive marketing strategies, deftness in establishing reliable and cost effective channel network,
Recognized for innovative start-up solutions; a highly positive individual with effective communication skills, adaptability and out of the box thinker to get desired solutions. Keen observer and quick learner with an eye for details
Establishing strategies for achievement of top line & bottom line targets
Managing marketing functions like product planning & roadmaps, consultation and business development.
Managing the advertising and promotion of the product, Executing promotional schemes to increase brand visibility, development of all creative materials, ATL, BTL, Brand positioning, etc.
Identifying prospective clients, generating business from the existing clientele to achieve business targets
Good understanding of international market for Phytochemicals/ nutraceuticals and well
Recognized for innovative start-up solutions; a highly positive individual with effective communication skills, adaptability and out of the box thinker to get desired solutions. Keen observer and quick learner with an eye for details
Establishing strategies for achievement of top line & bottom line targets
Managing marketing functions like product planning & roadmaps, consultation and business development.
Managing the advertising and promotion of the product, Executing promotional schemes to increase brand visibility, development of all creative materials, ATL, BTL, Brand positioning, etc.
Identifying prospective clients, generating business from the existing clientele to achieve business targets
Good understanding of international market for Phytochemicals/ nutraceuticals and well
Haves
Sales, Marketing, Business Development, Strategic Planning, Product Launch, Product management. People management, International Marketing, Ingredients marketing.
Professional Experience
Nov 2009 - Present
Business Development Manager
Natural & Essential Oils Private Ltd
Food & Beverages
Natural & Essential Oils Private Ltd
Food & Beverages
Handling total marketing activities like formulating marketing strategies, identifying the customers, negotiating the rates, sending quotations, Budgeting for the company.
Identifying a line of viable herbal extracts for the company, helping R&D and production in getting manufacturing know-how for these products.
Generating leads, lead nurturing, sales closing, delivery of products and payment collection for herbal products. Handling RFIs, coordinating customer visit and Audits. MIS compilation, Analysis, Market research, Market behaviour and competitor profiling. Assisting senior management in strategic planning
Identifying a line of viable herbal extracts for the company, helping R&D and production in getting manufacturing know-how for these products.
Generating leads, lead nurturing, sales closing, delivery of products and payment collection for herbal products. Handling RFIs, coordinating customer visit and Audits. MIS compilation, Analysis, Market research, Market behaviour and competitor profiling. Assisting senior management in strategic planning
1995 - 2001
(6 years)
(6 years)
Medical Representative
Systopic Laboratories Ltd
Pharmaceuticals
Systopic Laboratories Ltd
Pharmaceuticals
2002 - 2006
(4 years)
(4 years)
Dy. Manager - Product Promotion
Natural Remedies Pvt
Pharmaceuticals
Natural Remedies Pvt
Pharmaceuticals
Formulating Marketing strategies for Large animal and Aqua range of products, In-house field training, sales and PMT budgeting for the division, Handling all brands designing promotional materials, Promotional/sales campaigns, campaign analysis etc. Identifying new products and suggest F&D to develop new product/ indication, co-ordinate in field trials etc.
To co-ordinate with R&D and make product brochures/ promotional items for Herbal extracts and human health products.
Successfully launched Topicure spray first herbal aerosol spray in the veterinary industry for the management of wounds. The brand is one of the leading brands in indian veterinary industry within first 2 years of launch, also successfully launched new products like Hygest, Involon, Stenot, Bacomind, etc.
Successfully launched a new division for Aquaculture with 5 products in the month of Mar 06. Restructured communication strategy from conventional Ayurvedic products to Pioneers in Phytochemical era, successfully implemented new Audio-visual communication tool (DVDs) to promote to doctors abolishing conventional communication tool( Visual Aid)
To co-ordinate with R&D and make product brochures/ promotional items for Herbal extracts and human health products.
Successfully launched Topicure spray first herbal aerosol spray in the veterinary industry for the management of wounds. The brand is one of the leading brands in indian veterinary industry within first 2 years of launch, also successfully launched new products like Hygest, Involon, Stenot, Bacomind, etc.
Successfully launched a new division for Aquaculture with 5 products in the month of Mar 06. Restructured communication strategy from conventional Ayurvedic products to Pioneers in Phytochemical era, successfully implemented new Audio-visual communication tool (DVDs) to promote to doctors abolishing conventional communication tool( Visual Aid)
2007 - 2009
(2 years)
(2 years)
Business Development Manager
Cymbio Pharma
Pharmaceuticals
Cymbio Pharma
Pharmaceuticals
Handling total marketing activities like formulating marketing strategy, identifying the customers, negotiating the rates, sending quotations, Budgeting for the company.
Handling RFIs, Handling and coordinating customer visit and Audits.
MIS compilation, Analysis, Market research, Market behaviour and competitor profiling. Carry out trading activity for the products which we are not manufacturing. Identifying new products/markets. Sourcing for trading products as well as imported materials.
Assisting senior management in strategic planning.
Achievements:
a). The company achieved showed a robust growth of over 200% year on year during my tenure. b). Identified many international customers who are placing order on us regularly
c) Started the trading activity and achieved moderate success in trading venture.
Handling RFIs, Handling and coordinating customer visit and Audits.
MIS compilation, Analysis, Market research, Market behaviour and competitor profiling. Carry out trading activity for the products which we are not manufacturing. Identifying new products/markets. Sourcing for trading products as well as imported materials.
Assisting senior management in strategic planning.
Achievements:
a). The company achieved showed a robust growth of over 200% year on year during my tenure. b). Identified many international customers who are placing order on us regularly
c) Started the trading activity and achieved moderate success in trading venture.
Education
1990
B.Sc, Karnatak University (High School)
Chemistry, Botany, Zoology
Secretary- Debating and wall paper Association,
Chemistry, Botany, Zoology
Secretary- Debating and wall paper Association,
1993
M.Sc, Karnatak University (High School)
Marine Biology
Marine Biology
More about shamacharya Tupsakri
First Name
shamacharya
Last Name
Tupsakri
Interests / Hobbies
learning new happenings, and techniques, etc in the field of markeing, interacting with industry people
My Affiliations
Active memeber of Marketingprofs.com
Specialities
Sales, Marketing, Business Development, Strategic Planning, Product Launch, Product management. People management, International Marketing, Ingredients marketing.
Recently in Bangalore
Recently in Chamber.com
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