Sarah Case
National Account Manager - Retail ConvenienceCuisine de France
Telford, United Kingdom
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General
About
A dedicated and passionate sales professional with 16yrs experience of both branded and own label, ambient and chilled / dairy products, across both multiple and convenience sectors.
An expert in developing branded product growth within the complex Symbol Convenience sector.
Key 5 Personal Attributes:
1. Persistence
2. Tenacious
3. Enterprising
4. Passionate
5. Innovative
An expert in developing branded product growth within the complex Symbol Convenience sector.
Key 5 Personal Attributes:
1. Persistence
2. Tenacious
3. Enterprising
4. Passionate
5. Innovative
Haves
Fully believes in the need to develop cross functional relationships both externally within customer accounts and internally in order to achieve optimum results.
Professional Experience
Jun 2011 - Present
National Account Manager - Retail Convenience
Cuisine de France
Food & Beverages
Cuisine de France
Food & Beverages
Working within the Retail Convenience team with responsibility for developing business within Booker, Nisa, Costcutter, P&H, MRH Retail Group & Martin McColls.
Feb 1996 - Jun 2000
(4 years, 4 Months)
(4 years, 4 Months)
Business Development Manager
Kraft Foods
Food Production
Kraft Foods
Food Production
Over 4 yrs spent at Kraft Foods, with various positions held, including:- * Independent Development Representative
* Wholesale Representative
* Point of Purchase Executive - Confectionery (Head Office secondment)
* Business Development Manager (Man Management Experience) Covering all categories of Confectionery, Ambient, Chilled, sold into all major C&C / Wholesale players in sector. Areas covered included: Leicester / Midlands / M4 & M40 Corridor / Central London / South Coast
* Wholesale Representative
* Point of Purchase Executive - Confectionery (Head Office secondment)
* Business Development Manager (Man Management Experience) Covering all categories of Confectionery, Ambient, Chilled, sold into all major C&C / Wholesale players in sector. Areas covered included: Leicester / Midlands / M4 & M40 Corridor / Central London / South Coast
Jun 2000 - Sep 2001
(1 years, 3 Months)
(1 years, 3 Months)
National Account Executive
Paterson Arran Ltd
Food Production
Paterson Arran Ltd
Food Production
Was responsible for C&C / Wholesale sectors, covering all major players within this sector including Booker, Bestway, Batleys, Parfetts & Hyperama. Product covered branded Giant Cookies, Shortbread variants, Arran Preserves & Chutneys.
Sep 2001 - Dec 2002
(1 years, 3 Months)
(1 years, 3 Months)
National Account Manager
Galbani
Food Production
Galbani
Food Production
Account portfolio included M&S, Safeway, Morrisons, Tesco & Sainsburys. Products were all UK ranged Galbani products including Dolcelatte, Gorgonzola, Mozzerella, Parmigiano Reggiano, Cremoso, under branded and own label SKU's.
Jan 2003 - Jul 2004
(1 years, 6 Months)
(1 years, 6 Months)
National Account Manager
Bottlegreen Drinks Co
Food & Beverages
Bottlegreen Drinks Co
Food & Beverages
Responsible for gaining listings for their premium adult soft drinks within all UK major multiple retailers, under both branded and own label SKU's. Portfolio covered Tesco, Sainsburys and Somerfield.
Nov 2004 - Sep 2005
(1 years)
(1 years)
UK Country Manager
Eurodough SAS
Food Production
Eurodough SAS
Food Production
Eurodough SAS is a French bakery division of Sara Lee International. I had sole responsibility for gaining listings and developing the brands of Sara Lee home baking products (croissants & pain au chocolats) across all UK retail multiple and convenience sectors. Involved close liaison with UK hauliers to ensure product arrived from French manufacturing site to end customers via their consolidation RDC's.
Nov 2005 - Jun 2009
(4 years)
(4 years)
National Account Manager
Dairy Farmers of Britain
Food Production
Dairy Farmers of Britain
Food Production
Working within the Convenience Business Unit (CBU) my portfolio covered the Symbol Convenience sector. Nisa (where we held Category Cheese Champion status for cheese), A F Blakemore & Son Ltd, Capper & Co, Spar Central Office, Palmer & Harvey, Kerry Foods DTS, Costco, Makro, Booker and Co-Op. Products sold in covered both branded and own label SKU's across liquid milk, fresh cream, cheddar and soft cheeses. Man management experience.
Aug 2009 - Jun 2011
(2 years)
(2 years)
Senior National Account Manager
Wensleydale Dairy Products Ltd
Dairy
Wensleydale Dairy Products Ltd
Dairy
I was specifically taken on to develop new branded business for Wensleydale within the highly competitive Symbol Convenience sector - a sector they had never previously traded in before I joined. I won new business from a competitor with Nisa, which resulted in 8 branded listings & continued business growth. New branded business was also won with Spar. I was also responsible for developing Asda, where I achieved branded regional growth at the expense of a competitor. Other achievements with Asda included increasing store listings of flagship SKU Real Yorkshire Wensleydale 250g from purely 56 regional stores to 208 national stores. I was also responsible for the Wholesale Team, having 3 direct reports assisting me in the management & development of National & Regional Cheese Wholesalers.
Education
1981
Codsall High School (High School)
1994
2:1, The University of Wolverhampton (High School)
Business Enterprise
Specialised in:- "Marketing Communication & Design""Marketing Behaviour"
Business Enterprise
Specialised in:- "Marketing Communication & Design""Marketing Behaviour"
More about Sarah Case
First Name
Sarah
Last Name
Case
Interests / Hobbies
Walking my dog.
Swimming.
Reading - mainly thrillers
Gardening
Football (Wolves fan!)
Rugby (Union not League!)
F1
Tennis
Entertaining with friends
Cycling
Awards / Honors
Effective Selling Skills
ECR & Category Management
Successful Negotiation Skills
Situational Negotiation
Time / Priority Management
Effective Presentation Skills
Making Better Presentations
Leading and Managing Continuous Improvement
H.I.G.H. 360 Leadership Programe (Harnessing Individual Growth for High achievement)
ECR & Category Management
Successful Negotiation Skills
Situational Negotiation
Time / Priority Management
Effective Presentation Skills
Making Better Presentations
Leading and Managing Continuous Improvement
H.I.G.H. 360 Leadership Programe (Harnessing Individual Growth for High achievement)
Specialities
Fully believes in the need to develop cross functional relationships both externally within customer accounts and internally in order to achieve optimum results.
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