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General
About
- positive, proactive and result driven C-Level manager with a intense track record of profitable business growth through the creation of successful S&M strategies.
- experienced in working with leading brands in the competitive beverage sector, focusing on exceeding customer service expectations and ensuring optimum brand impact.
- confirmed track record in developing and executing strategic mgmt plans through strong client relationships, resulting in consistently exceeding goals.
- possesses excellent interpersonal, communication and negotiation skills and the reaffirmed ability to develop and maintain mutually beneficial relationships with key decision makers in Russia & CIS.
- practical experience in all the elements of the marketing mix (product, pricing, distribution, promotion)
- 15 years sales & marketing experience in HoReCa, FMCG, beverages & spirits market.
- always zero in on the main goals and in charge of promotional and commercial results.
- experienced in working with leading brands in the competitive beverage sector, focusing on exceeding customer service expectations and ensuring optimum brand impact.
- confirmed track record in developing and executing strategic mgmt plans through strong client relationships, resulting in consistently exceeding goals.
- possesses excellent interpersonal, communication and negotiation skills and the reaffirmed ability to develop and maintain mutually beneficial relationships with key decision makers in Russia & CIS.
- practical experience in all the elements of the marketing mix (product, pricing, distribution, promotion)
- 15 years sales & marketing experience in HoReCa, FMCG, beverages & spirits market.
- always zero in on the main goals and in charge of promotional and commercial results.
Professional Experience
May 2012 - Present
Chief Marketing Officer
Legenda Kryma LLC
Wine and Spirits
Legenda Kryma LLC
Wine and Spirits
Legend of the Crimea (http://lk-wines.com) - one of Russia's largest importer of quality wines from around the world (Italy, France, Spain, Portugal, Chile, Argentina, New Zealand, Australia, South Africa)
For nearly 20 years, we are acknowledged experts in branding, quality distribution, building a culture of consumption of fine wines to consumers from all regions of Russia: from Moscow and St. Petersburg to Kaliningrad and Sochi, Samara,Sakhalin, etc. (now 160 large cities with the presence of more than 100,000 retail points).
Due to the high popularity in Russia of wines from the region of Crimea the business model of our company focuses on an national distribution of Crimean still and sparkling wines of exceptional quality.
In the segment of Crimean wines, we are the undisputed leader in Russia and CIS.
We are always open to expanding our portfolio of wine and are always welcome for new reliable producers of wines and spirits from around the world with a comprehensive marketing support that strategic view Russia as one of the most promising markets in the world of wine.
For nearly 20 years, we are acknowledged experts in branding, quality distribution, building a culture of consumption of fine wines to consumers from all regions of Russia: from Moscow and St. Petersburg to Kaliningrad and Sochi, Samara,Sakhalin, etc. (now 160 large cities with the presence of more than 100,000 retail points).
Due to the high popularity in Russia of wines from the region of Crimea the business model of our company focuses on an national distribution of Crimean still and sparkling wines of exceptional quality.
In the segment of Crimean wines, we are the undisputed leader in Russia and CIS.
We are always open to expanding our portfolio of wine and are always welcome for new reliable producers of wines and spirits from around the world with a comprehensive marketing support that strategic view Russia as one of the most promising markets in the world of wine.
Sep 1998 - Dec 1999
(1 years, 3 Months)
(1 years, 3 Months)
F&B supervisor
Kempinski Hotel Baltchug Moscow
Hospitality
Kempinski Hotel Baltchug Moscow
Hospitality
responsibilities:
- developing and improving standards of service through the monitoring work and training
- organization of outbound catering services (catering more than 1,500 people at a time) achievements:
- organized and conducted more than 200 banquets for Kempinski
- arranged for catering services for more than 95 000 people in total.
- developing and improving standards of service through the monitoring work and training
- organization of outbound catering services (catering more than 1,500 people at a time) achievements:
- organized and conducted more than 200 banquets for Kempinski
- arranged for catering services for more than 95 000 people in total.
Jan 2000 - Jun 2003
(3 years, 5 Months)
(3 years, 5 Months)
managing director
Window to Europe
Hospitality
Window to Europe
Hospitality
Three business-units of various cusine in the one place Japan restaurant
Mediterranean Restaurant
Irish Pub responsibilities:
- S & OP of the restaurant complex - design and development of channels, methods and tools to promote hospitality products and services
- organize a series of new services (service delivery, new menu, catering)
- ad and PR (media planning) achievements:
- started-up of three upscale restaurants - designed and conducted A & P budget
- hired and participated in the training of staff (180 employees)
Mediterranean Restaurant
Irish Pub responsibilities:
- S & OP of the restaurant complex - design and development of channels, methods and tools to promote hospitality products and services
- organize a series of new services (service delivery, new menu, catering)
- ad and PR (media planning) achievements:
- started-up of three upscale restaurants - designed and conducted A & P budget
- hired and participated in the training of staff (180 employees)
Jun 2003 - Jun 2004
(1 years)
(1 years)
division sales director
Abrau-Durso
Wine and Spirits
Abrau-Durso
Wine and Spirits
about the Chateau Abrau-Durso:http://bit.ly/oYqYVf responsibilities:
- establishment and development of client base
- searching for new distributors at the Central and North-West Federal Districts
- monitoring of financial discipline
- preparation of the operational, short-term plans for the regional sales achievements:
- 48 new contractors
- entered into contracts with regional distributors in Russia sparkling brand Abrau-Durso "Jubilee" (~ $ 25 / bottle) in a volume of more than 800 000 bottles / year.
- establishment and development of client base
- searching for new distributors at the Central and North-West Federal Districts
- monitoring of financial discipline
- preparation of the operational, short-term plans for the regional sales achievements:
- 48 new contractors
- entered into contracts with regional distributors in Russia sparkling brand Abrau-Durso "Jubilee" (~ $ 25 / bottle) in a volume of more than 800 000 bottles / year.
Jun 2004 - Dec 2008
(4 years, 6 Months)
(4 years, 6 Months)
sales & marketing director
Cristal Group (Gzhelka Vodka, White Gold Vodka)
Wine and Spirits
Cristal Group (Gzhelka Vodka, White Gold Vodka)
Wine and Spirits
(Gzhelka Vodka, White Gold Vodka, Ex/Im provider)
- area : Russia & CIS
- employees: < 2000 employees
- in functional subordination: 150 employees
- product line:<1000 SKU responsibilities:
- route to market - S&OP
- where to play - how to win - VMI sales
- operational management of the sales & marketing department - responsible Sales and Marketing Operations - development and administration of multi million dollar sales and marketing budget
- development of annual strategy and business unit plans - management of Sales & Marketing department - recruitment, Training and Development of all department staff
- development of Loyalty Marketing program for Group
- management of Public Relations for Group
- management of Key Accounts achievements:
- 130 treaty with distributors
- more than seventy promo campaigns in 20 largest cities in Russia. (sales were up 32%)
- ensured the sale of the premium White Gold Vodka ( the competitor of the Russian Standard Vodka in Russia) more than 190000 cases / year in two districts (SFD, PFD)
- developed and implemented ATL, IMC, BTL programs
- contracting with: METRO; AUCHAN, X5 Retail Group; Lenta; SPAR
- created 8 branches at eight cities
- area : Russia & CIS
- employees: < 2000 employees
- in functional subordination: 150 employees
- product line:<1000 SKU responsibilities:
- route to market - S&OP
- where to play - how to win - VMI sales
- operational management of the sales & marketing department - responsible Sales and Marketing Operations - development and administration of multi million dollar sales and marketing budget
- development of annual strategy and business unit plans - management of Sales & Marketing department - recruitment, Training and Development of all department staff
- development of Loyalty Marketing program for Group
- management of Public Relations for Group
- management of Key Accounts achievements:
- 130 treaty with distributors
- more than seventy promo campaigns in 20 largest cities in Russia. (sales were up 32%)
- ensured the sale of the premium White Gold Vodka ( the competitor of the Russian Standard Vodka in Russia) more than 190000 cases / year in two districts (SFD, PFD)
- developed and implemented ATL, IMC, BTL programs
- contracting with: METRO; AUCHAN, X5 Retail Group; Lenta; SPAR
- created 8 branches at eight cities
Dec 2008 - May 2011
(3 years)
(3 years)
Chief Executive Officer
Sigma Group (№3 wine bottler in Russia)
Food & Beverages
Sigma Group (№3 wine bottler in Russia)
Food & Beverages
- area: Russia & CIS
- employees in total: <1500 employees
- in functional subordination: 300 employees responsibilities:
- business planning
- P&L budget definition as well as in follow-up on projects and their execution
- projects performance analysis - reorganization of the commercial dept
- formation of assortment and pricing policies
- S & OP for the 5 years - development of distribution system in a sales channels - NPD - budgeting for the promotion of trade marks
- route to market for the new trade marks
- evaluation and development of KPI for staff performance achievements:
- developed and started-up a business model - prepare and implement an investment plan
- route to market - built of commodity-product portfolio - registered private label lines at FIPS federal agency - posted and controlled the execution of orders for private labels at distilleries in Russia
- developed a commercial policy in Russia and CIS
- signed contracts with leading operators in the retail network
- the sales figures over the private label more than 100 000 cases for the first year
- LFL sales of own trade marks up for 27% p/year
- OPEX reduction: 32% f/year
- net revenue grew by 47%
- has developed measures for the control of a network of branches - reorganized the inefficient business units
- NPD dept and national retail chains dept has been created
- has been brought in line payments monitoring system
- employees in total: <1500 employees
- in functional subordination: 300 employees responsibilities:
- business planning
- P&L budget definition as well as in follow-up on projects and their execution
- projects performance analysis - reorganization of the commercial dept
- formation of assortment and pricing policies
- S & OP for the 5 years - development of distribution system in a sales channels - NPD - budgeting for the promotion of trade marks
- route to market for the new trade marks
- evaluation and development of KPI for staff performance achievements:
- developed and started-up a business model - prepare and implement an investment plan
- route to market - built of commodity-product portfolio - registered private label lines at FIPS federal agency - posted and controlled the execution of orders for private labels at distilleries in Russia
- developed a commercial policy in Russia and CIS
- signed contracts with leading operators in the retail network
- the sales figures over the private label more than 100 000 cases for the first year
- LFL sales of own trade marks up for 27% p/year
- OPEX reduction: 32% f/year
- net revenue grew by 47%
- has developed measures for the control of a network of branches - reorganized the inefficient business units
- NPD dept and national retail chains dept has been created
- has been brought in line payments monitoring system
2011 - May 2012
(1 years, 5 Months)
(1 years, 5 Months)
national sales development director
United Distributors (leading fine wines importer)
Wine and Spirits
United Distributors (leading fine wines importer)
Wine and Spirits
one of the 5 leading fine wines importers responsibilities:
- operating management at the dept
- development and implementation of sales strategies
- analysis, planning and forecasting sales
- budget planning department
- implementation of all business units of a single technology to work with the product range
- operational marketing: promotions, merchandising, advertising
- operating management at the dept
- development and implementation of sales strategies
- analysis, planning and forecasting sales
- budget planning department
- implementation of all business units of a single technology to work with the product range
- operational marketing: promotions, merchandising, advertising
More about Oleg Artemov
First Name
Oleg
Last Name
Artemov
Specialities
- Wine & Spirits
- FMCG
- HoReCa NPD, Sales, Business Development, General Mgmt
- FMCG
- HoReCa NPD, Sales, Business Development, General Mgmt
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