- Marketing strategy: planning and budgeting
- Planning, implementation, coordination and control of retail BTL campaigns (sponsorship, promo, integration campaigns, umbrella campaigns, etc.) (mass and affluent segments)
- Marketing and retail coordination of 92 branches throughout Russia (branches monitoring, POSM development and distribution, BTL planning development, etc.)
- Cooperation with agencies and stakeholders
- Project management
- 2 loyalty programs coordination and development (premium and mass segments)
Subordinates: 5 ppl (2 Senior Marketing managers, 2 marketing managers, 1 trainee)

- Planning and execution of marketing and PR events, including presentations, partner conferences, distributor and customer marketing campaigns, brand launches and VIP high-profile events:
- Concept development
- Budgeting and control
- Vendors and contractors search, liaison and control
- Project team coordination and control
- On-site management
- Cost effectiveness monitoring
- Campaign effectiveness monitoring and control
- Marketing materials and giveaways management
- Internal communication campaigns
- Corporate newsletter releases

- Planning and organisation of international conferences and seminars as well as strategic sessions both in and outside Russia for up to 200 persons (Ukraine, Uzbekistan, Italy, Netherlands, etc.):
- Event agenda preparation
- All financial management, including budgeting and reconciliations
- Venue search
- Vendors and contractors search, liaison and control
- Liaison with all company departments
- Planning and organisation of VIP events (for president, VPs, directors, etc.)
- Planning and organisation of events for foreign partners
- Budget control of the department
- Regular correspondence with directors and key managers of the company

Being a part of the communications team I organized a number of events, including: Multimedia club, ‘Wireless in Russia’ Conference, VII international exhibition and forum ‘Russian Infocommunications – XXI Century’ (InfoCom 2007). Main responsibilities include:

- Planning and execution of marketing activities by means of coordination activity participants (internal experts, business and marketing team-members) and external vendors (agencies)
- Setting a timeline and budgets within the marketing projects. Responsible for all work back schedule, managing budgets and cost reconciliation
- Liaison with external agencies, recommendation of optimal communications mix for achieving marketing project objectives
- Establishing a strategy of collaboration with external vendors. Defining success for the agencies to include both the goals of the communications program and the plan for collecting metrics.
- Marketing project effectiveness monitoring and follow-up
- PR and advertising support of marketing activities

- Both strategic and creative thinking as I am both, on the management team and very operational within Marketing.

- Creation long-term plan (2-3 years) for Communications Department

- Setting a timeline and budgets within the marketing projects. Responsible for all work back schedule, managing budgets and cost reconciliation

- Liaison with external agencies, recommendation of optimal communications mix for achieving marketing project objectives

- Establishing a strategy of collaboration with external vendors. Defining success for the agencies to include both the goals of the communications program and the plan for collecting metrics

- All aspects of customers (telecom companies) involvement, incl. quarterly newsletters, customer hospitality events, brochures, success stories in cooperation with key account managers

- Marketing project effectiveness monitoring and follow-up

- PR and advertising support of marketing activities

- Website growth and publishing

The Clients: Mercedes-Benz RUS, Audi, BMW, Volkswagen, MasterCard, Nokia, Beeline, Alfa Bank, Microsoft, Kleenex Russia, European Network Architecture.

- Events, PR and Promo-campaigns organization:
- Test-drive events organisation (auto-clients) (Federal Security Service rally, Diplomat event (at the German embassy) with 4 auto brands, VIP and press test-drives, etc.)
- Brand new product launches (cars, mobile phones, software, etc.)
- Art and sponsorship events (theatre performance by K. Serebrennikov, Golden Mask Theatre Awards integration, etc.)
- Charity events
- All financial management, including budgeting and reconciliations
Subordinates: 1 ppl (Account Executive).

The Client – MasterCard Europe Sprl.

- CRM project – MasterCard Premium Program management (www.mastercardpremium.ru): attraction, dealing with and support of more than 400 Partners (luxury brands (shopping, SPA, hotels, including partners from abroad)
- TTL projects management:
- ATL advertising campaigns (Cross border, Cirque du Soleil, etc.) concept design and implementation
- BTL:
- Premium events organization (Cycles & Seasons by MasterCard, Cirque du Soleil branding)
- Event sponsorship (Alice in Wonderland, Photo biennale, Cirque du Soleil, etc.)
- Promo campaigns with banks (Cirque du Soleil, launch of new card (World MasterCard® Black Edition™, co-promotion of MasterCard & Mercedes-Benz RUS & AMG Driving academy, etc.)
- New product launch (motivation programs development, integration with luxury outlets, stimulation of current and future cardholders)
- E-projects development and implementation (web-site development and coordination (www.mastercard.com/ru and www.mastercardpremium.ru), mobile applications)
- Video production (MasterCard Premium Program)
- Campaign effectiveness monitoring and control
- Marketing and customer insight research
Subordinates: 5 ppl (4 Junior Account Managers, 1 Account Executive).