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General
About
Business professional with 10 years experience in corporate Sales and Marketing.
Relentless focus on measurable shared value for all stakeholders, delivered by facilitating clear communication and creative collaboration through robust account / opportunity / project management.
Relentless focus on measurable shared value for all stakeholders, delivered by facilitating clear communication and creative collaboration through robust account / opportunity / project management.
Haves
- strategic business development
- direct and interactive marketing planning
- insight generation
- customer journey mapping
- commercial database development
- driving innovation and collaboration
- consultative selling
- workshop design and delivery
- creating opportunity through change management
- direct and interactive marketing planning
- insight generation
- customer journey mapping
- commercial database development
- driving innovation and collaboration
- consultative selling
- workshop design and delivery
- creating opportunity through change management
Professional Experience
Jan 2011 - Present
Consultant
mediatoreal
Management Consulting
mediatoreal
Management Consulting
Balancing creativity and riguor to deliver real growth through real customer connections across all media.
Jan 2011 - Present
Founder
Skills Hive
Staffing and Recruiting
Skills Hive
Staffing and Recruiting
Helping companies find and manage skilled people as a virtual team, whenever they need to scale up to deliver an opportunity.
Jan 1999 - Jul 2000
(1 years, 6 Months)
(1 years, 6 Months)
Account Executive
Royal Mail
Logistics and Supply Chain
Royal Mail
Logistics and Supply Chain
Managed a portfolio of thirty accounts, delivering year on year revenue growth well above target in my first 2 years as a sales professional.
Jul 2000 - Oct 2003
(3 years, 3 Months)
(3 years, 3 Months)
Account Manager
Royal Mail
Logistics and Supply Chain
Royal Mail
Logistics and Supply Chain
Developed a portfolio of twenty accounts designing a flexible but structured communications strategy I was able to; prioritise contact, identify issues and objectives and propose appropriate solutions to consistently deliver double-digit growth over three years.
Oct 2003 - Mar 2006
(3 years)
(3 years)
Key Account Manager
Royal Mail
Logistics and Supply Chain
Royal Mail
Logistics and Supply Chain
Managed a portfolio of 12 accounts ranging from large retailers such as Debenhams and Harrods to expanding catalogue companies like Hotel Chocolat and Jojo Maman Bebe. The challenge was to turn around the companies with spend in decline and maximise the growth opportunities. Co-ordinating a virtual team across RMG I retained over £6m of business under threat and closed over £4.6m of new opportunities.
Apr 2006 - Oct 2007
(1 years, 6 Months)
(1 years, 6 Months)
Media Consultant
Royal Mail
Logistics and Supply Chain
Royal Mail
Logistics and Supply Chain
Identified, developed and closed opportunities delivering over £2.5m in new revenue and at least a further £2m in the 6 months to year end after being asked to develop the eBay partnership strategy as various projects came to fruition.
Invited to judge entries to the 2006 ECMOD Catalogue awards as industry expert
Submitted new product development proposals progressed by marketing
Created team intranet site for Media Consultants including hot topic discussion threads and searchable useful documents database
Developed and delivered training sessions for other areas of RM and external companies
Liaised with new data service partners to develop joint ways of working to maximise revenue potential amongst shared target clients
Invited to judge entries to the 2006 ECMOD Catalogue awards as industry expert
Submitted new product development proposals progressed by marketing
Created team intranet site for Media Consultants including hot topic discussion threads and searchable useful documents database
Developed and delivered training sessions for other areas of RM and external companies
Liaised with new data service partners to develop joint ways of working to maximise revenue potential amongst shared target clients
Nov 2007 - Oct 2008
(1 years)
(1 years)
Business Development Manager eBay
Royal Mail
Logistics and Supply Chain
Royal Mail
Logistics and Supply Chain
Developed a robust partnership account plan identifying opportunities to deliver over £50m in new business to RMG over 3 years. Built credibility and status among a wide contact base within eBay and PayPal (as well as RMG) to progress ideas and opportunities that deliver value for all.
Helped deliver £500k in new revenue for the National Sales team through our first ever third party co-branded telesales campaign driven by eBay data and insight
Influenced the design of a successful trial of eBay Days in Post Offices, positioning the brands together in partnership in real communities as well as online
Initiated a major project to enable tracking and influence of millions of pounds of eBay related spend and growth through data driven direct communications
Delivered £10m in Online Postage revenue in year two and grew that by 60% in year three through the first ever joint marketing plan between RMG, eBay and PayPal
Helped deliver £500k in new revenue for the National Sales team through our first ever third party co-branded telesales campaign driven by eBay data and insight
Influenced the design of a successful trial of eBay Days in Post Offices, positioning the brands together in partnership in real communities as well as online
Initiated a major project to enable tracking and influence of millions of pounds of eBay related spend and growth through data driven direct communications
Delivered £10m in Online Postage revenue in year two and grew that by 60% in year three through the first ever joint marketing plan between RMG, eBay and PayPal
Nov 2008 - Jan 2011
(3 years)
(3 years)
Online Partnership Director
Royal Mail
Logistics and Supply Chain
Royal Mail
Logistics and Supply Chain
Created a new team structure and strategy, establishing extensive virtual teams across group marketing, IT, procurement, legal etc, to deliver long term revenue potential with major online brands.
Delivered double digit growth on eBay revenue now over £20m pa
Managed migration of major £18m account Lovefilm into National Sales once team fixed operational issues and exhausted growth opportunities
Established influential board to board relationships with various companies including eBay, Microsoft, Google, Lovefilm and Play.com
Represented Royal Mail at external conferences and events presenting strategy and influencing key industry contacts
Influenced heads of marketing and IT to drive product development in areas such as Online Postage, Consumer in Control, ID Verification and content partnerships
Delivered double digit growth on eBay revenue now over £20m pa
Managed migration of major £18m account Lovefilm into National Sales once team fixed operational issues and exhausted growth opportunities
Established influential board to board relationships with various companies including eBay, Microsoft, Google, Lovefilm and Play.com
Represented Royal Mail at external conferences and events presenting strategy and influencing key industry contacts
Influenced heads of marketing and IT to drive product development in areas such as Online Postage, Consumer in Control, ID Verification and content partnerships
Education
2011
The Mountbatten School (High School)
2011
Diploma, Institute of Direct Marketing (High School)
Interactive and Direct Marketing
Interactive and Direct Marketing
2011
Barton Peverill College (High School)
1994
BA (Hons) 2:1, University of Greenwich (High School)
Philosophy
Formed and ran DJ Society including managing commercial music events at the Student Union and for two years after leaving University
Philosophy
Formed and ran DJ Society including managing commercial music events at the Student Union and for two years after leaving University
More about Mike Orchard
First Name
Mike
Last Name
Orchard
Specialities
- strategic business development
- direct and interactive marketing planning
- insight generation
- customer journey mapping
- commercial database development
- driving innovation and collaboration
- consultative selling
- workshop design and delivery
- creating opportunity through change management
- direct and interactive marketing planning
- insight generation
- customer journey mapping
- commercial database development
- driving innovation and collaboration
- consultative selling
- workshop design and delivery
- creating opportunity through change management
Recently in London
Recently in Chamber.com
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