Agency Creative Director
CLIENTS:
â€Â¢ Fiat 500 (Automotive)
â€Â¢ Procter & Gamble (Consumer Packaged Goods)
â€Â¢ Wind (Telco)
â€Â¢ Ferretti Group (Luxury Goods)
â€Â¢ Hotpoint Ariston - Indesit Company (Durable Goods)
â€Â¢ Pampero – Diageo (CPG)
â€Â¢ Phillip Morris International – worldwide Marlboro Racing Sponsorship AREAS OF RESPONSIBILITY:
â€Â¢ Creative leadership on major agency clients with both national and international scope
â€Â¢ Innovative digital strategy development for new product launch
â€Â¢ Brand communication platform and creative execution stewardship
â€Â¢ Cross-channel integrated promotional campaigns
â€Â¢ New business development
â€Â¢ Direct management of a group of 35/40 people: graphic designers, web developers, web designers, industrial designers, art directors, copywriters – Milan and Turin offices

MAJOR PROJECTS OF RESPONSIBILITY
IBM (Information Technology)
â€Â¢ Integrated brand & product campaigns
Lorenz Watches (Luxury Goods)
â€Â¢ Integrated brand & product campaigns (above & below the line)
â€Â¢ Digital creative strategy development Silversea Cruises (Luxury Travel)
â€Â¢ Repositioning strategy for brand expansion in international markets
â€Â¢ Leadership on and coordination of client’s internal graphic studio
â€Â¢ Brand communication & corporate identity guidelines definition
â€Â¢ Trade and consumer events’ creative support
â€Â¢ Web visual design supervision
Bvlgari Group (Luxury Goods)
â€Â¢ Worldwide creat. strategy to support brand extension from core jewellery branch into parfumes, accessories, watches â€Â¢ Integrated brand & product campaigns
â€Â¢ Creat. and traffic coordination of all Bvlgari worldwide offices â€Â¢ Brand communication & corporate identity guidelines stewardship
â€Â¢ Pos collaterals creation
â€Â¢ New products launch creative events’ support
â€Â¢ Web visual design supervision