Managing Michigan Office of the company Focus on electronics component sales and marketing to the following industries:
- Automotive
- Defense
- Medical
- Aero Space
- Telecommunications

: Managed highly competent team of marketing professionals who developed products and programs for the international dealers and distributors. Established marketing and brand strategies for GM Parts, ACDelco and Goodwrench automotive parts brands outside of North America.

managed an independent business unit

: Launched a complete business unit of GM, which delivered world-class customer service by developing infrastructure, marketing strategies, product specifications and organizational structure. Grew business from start up in 2000 to revenues exceeding $40 million in 2002 with operating profit margin exceeding goal in market experiencing severe economic and political difficulties. General Motors Brazil, Sao Paulo, Brazil

Responsible for OEM, Aftermarket and specialty lighting channels. Predict long term market trends, using these to identify new routes to market and build winning marketing and sales strategies. Create successful value propositions and develop programs to enhance end user/ decision maker loyalty, and build customer intimacy. Manage all activities and budgets related to marketing, advertising and public relations for the business unit.

This position is accountable for developing, implementing and managing the North American Automotive Aftermarket sales/marketing strategy to increase the sale of bulbs and lighting systems to multiple automotive aftermarket targets (retail, wholesale and OES). Assures that key business indicators, such as revenue, profits, CSI and inventories, are in line with corporate targets.
Defines and implements a competitive pricing strategy and guidelines in support of global strategy. Manages supply chain and works closely with Global factories in the communication of customer needs to product management. Manages the prioritization of development resources for new products and line extensions.