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General
About
Coordinator of marketing projects, market research and analysis with experience in international and Polish companies.
Goals
Product Manager
Market Research Manager
Market Research Manager
Haves
Participating in implemeting international AGAP ( Action Goals, Action Plans), which was the basis for creating product strategy and the quarterly sales plans
Organizing first ATL campaign in radio in Poland, promoting business and law university
Implementing pilot interntional project, aimed on developing the competency of the sale teams
Introducing the corporate country web site
Organizing first ATL campaign in radio in Poland, promoting business and law university
Implementing pilot interntional project, aimed on developing the competency of the sale teams
Introducing the corporate country web site
Wants
Managing marketing projects, reffering to product; advertisment and market research
Expertise
Market Research
Expert (5 years)
Expert (5 years)
Promotion
Expert (5 years)
Expert (5 years)
Advertisement
Expert (5 years)
Expert (5 years)
Social Media
Advanced (3 years)
Advanced (3 years)
Professional Experience
Dec 2010 - Present
HR Project Coordinator
Lafarge Aggregates and Concrete Sp.z o.o.
Marketing and Advertising
Lafarge Aggregates and Concrete Sp.z o.o.
Marketing and Advertising
Implementing and coordinating in Poland the L&D Path project, which is aimed to develop the sales team competency
Responsibility for the project in every stage of realization
Responsibility for the project in every stage of realization
Jun 2011 - Present
New Media Project Coordiantor
Lafarge Concrete Poland
Marketing and Advertising
Lafarge Concrete Poland
Marketing and Advertising
Managing the projects related to Internet and Mobile Media
Coordinating the process of creating the Interent web site
SEM & SEO
All activities related to mobile and internet marketing
Coordinating the process of creating the Interent web site
SEM & SEO
All activities related to mobile and internet marketing
Dec 2005 - Apr 2006
(1 years)
(1 years)
Specialist in the Economy Statistics Division, Foreign Trade Section
Main Statistical Office
Marketing and Advertising
Main Statistical Office
Marketing and Advertising
Organizing and creating the methodology and tools of the Service Producer Price Index Survey (SPPI) in the main sectors of the economy: IT, advertising and media , architectural design, HR, security etc
Apr 2006 - Jun 2007
(1 years, 2 Months)
(1 years, 2 Months)
Specialist in the International Cooperation Division, Personnel and Budgetary Division, Internationa
Main Statistical Office
Marketing and Advertising
Main Statistical Office
Marketing and Advertising
Coordinating the cooperation with the international statistical offices: EUROSTAT, offices of the UE and the third part countries. Coordinating the work of the teams in scope of substantive help to the foreign Statistical Offices, in the frame of UE funds, preparing annual reports on statistical service cooperation with the foreign institutions Participation in organizing the international meetings of the statistical offices: seminaries, conferences, consultations, meeting of the SO principals.
Jun 2007 - Sep 2007
(0 years, 3 Months)
(0 years, 3 Months)
Marketing Specialist in Marketing and Recruitment Department
Lazarski School of Commerce and Law
Marketing and Advertising
Lazarski School of Commerce and Law
Marketing and Advertising
Conducting marketing research and analysis:
Describing the target group, consumer/ clients, statistical surveys on students, competition and education market analysis, evaluating advertising efficiency. Designinig the advertising ATL/BTL campaigns:
Creating the marketing strategy, preparing (reference books, leaflets), cooperation with media (radio, press, publishing houses), coordination of the radio spot production, settlement of the campaigns)
Planning the budget of the marketing actions:
Organizing the events:Inaugurations of the academic year, open days, fairs, science seminaries, workshops
Describing the target group, consumer/ clients, statistical surveys on students, competition and education market analysis, evaluating advertising efficiency. Designinig the advertising ATL/BTL campaigns:
Creating the marketing strategy, preparing (reference books, leaflets), cooperation with media (radio, press, publishing houses), coordination of the radio spot production, settlement of the campaigns)
Planning the budget of the marketing actions:
Organizing the events:Inaugurations of the academic year, open days, fairs, science seminaries, workshops
Sep 2007 - Mar 2008
(1 years)
(1 years)
Recruitment (Sales) Consultant
Lazarski School of Commerce and Law
Marketing and Advertising
Lazarski School of Commerce and Law
Marketing and Advertising
Managing the students recruitment projects,
Carrying the students recruitment,
Designing and conducting the students and candidates survey program ( preferences and satisfaction survey),
Perform the marketing actions evaluation,
Prepare the analysis and surveys for the current needs of Recruitment Office,
Organizing work of Recrutiment Office
Carrying the students recruitment,
Designing and conducting the students and candidates survey program ( preferences and satisfaction survey),
Perform the marketing actions evaluation,
Prepare the analysis and surveys for the current needs of Recruitment Office,
Organizing work of Recrutiment Office
Mar 2008 - Jun 2009
(1 years, 3 Months)
(1 years, 3 Months)
Market Survey and Analysis Specialist
Adviser Sp. z o.o.
Marketing and Advertising
Adviser Sp. z o.o.
Marketing and Advertising
Conducting surveys and market analysis for the clients,
Preparing monthly reports and newsletters about the market situation for the clients,
Conducting the statistical analysis,
Preparing the market research and analysis ofers
Carrying out the marketing and promotional actions,
Preparing the presentation for the clients,
Maintaining the contacts with the clients,
Support the operational works of the office,
Preparing monthly reports and newsletters about the market situation for the clients,
Conducting the statistical analysis,
Preparing the market research and analysis ofers
Carrying out the marketing and promotional actions,
Preparing the presentation for the clients,
Maintaining the contacts with the clients,
Support the operational works of the office,
Jun 2009 - Sep 2009
(0 years, 3 Months)
(0 years, 3 Months)
Promotion Specialist
Polkomtel S.A.
Marketing and Advertising
Polkomtel S.A.
Marketing and Advertising
Positioning products,
Developing current short – term forecast of sales,
Recommending and implementing the price changes,
Controlling the stock levels,
Merchandising the products in sales channel
Developing current short – term forecast of sales,
Recommending and implementing the price changes,
Controlling the stock levels,
Merchandising the products in sales channel
Sep 2009 - Nov 2010
(1 years, 2 Months)
(1 years, 2 Months)
Marketing/Promotion Specialist
Lafarge Aggregates and Concrete Poland Sp. z o.o.
Marketing and Advertising
Lafarge Aggregates and Concrete Poland Sp. z o.o.
Marketing and Advertising
Development of ATL and BTL materials,
Cooperating with advertisement agencies and magazines in order to prepare advertisements and articles in magazines,
Organizing events for customers like trainings, seminars and fairs,
Responsibility for marketing expenses, (recommendations, preparing documentation, reports) and it`s optimalization,
Participating in development of strategic analysis AGAP (preparing data base and processing data)
Recommendations for action plans to improve performance & training activities.
Cooperating with advertisement agencies and magazines in order to prepare advertisements and articles in magazines,
Organizing events for customers like trainings, seminars and fairs,
Responsibility for marketing expenses, (recommendations, preparing documentation, reports) and it`s optimalization,
Participating in development of strategic analysis AGAP (preparing data base and processing data)
Recommendations for action plans to improve performance & training activities.
Education
1998
Wyższa Szkoła Przedsiębiorczosci i Zarządzania im. L. Koźmińskiego w Warszawie (High School)
More about Maria Chudkiewicz
First Name
Maria
Last Name
Chudkiewicz
Marital Status
Single
Interests / Hobbies
Horsriding, Journeys, Horse riding
My Affiliations
Marketing, Market Research, Advertisment,
Certifications
LCCI - second degree
Favorite Books
"Perfume: The Story of a Murderer" Patrick Süskind
Organizations
Lafarge, Polkomtel, Adviser, Lazarski University, Main Statistical Office
Tags
Marketing, Promotion, Research, Research
Specialities
• Management of corporation projects,
• Leading of ATL/BTL campaigns,
• Promotion coordination with using of internet and mobile communications,
• Cooperation with trade magazines,
• Organization of events and conferences,
• Marketing costs supervision,
• Analysis of marketing effectiveness: quantitative and qualitative,
• Budget planning,
• Products marchandising,
• Research organization by methods: CATI, CAWI, PAPI,
• Statistics data analy
• Leading of ATL/BTL campaigns,
• Promotion coordination with using of internet and mobile communications,
• Cooperation with trade magazines,
• Organization of events and conferences,
• Marketing costs supervision,
• Analysis of marketing effectiveness: quantitative and qualitative,
• Budget planning,
• Products marchandising,
• Research organization by methods: CATI, CAWI, PAPI,
• Statistics data analy
Languages
Polish, English, German
Recently in Poland
Recently in Chamber.com
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