Servicing Agrimor International Ltd., an agrochemical generic trader company that also owns Biomor, a biopesticide manufacturer. Creating and completing market surveys for French companies Angibaud, a maker of organic fertilizers and Group Barbier, an agricultural plastics company. Registering of all contracted clients in the Central American countries and the Dominican Republic, including above mentioned companies and Timorex, a botanical fungicide company, and Glyphosate, a generic agrochemical company. Conducting research and development for Timorex Gold on controlling Mycosphaerella fijensis in bananas and Monosporascus cannonballus in melon. Designing a strategic roadmap for Timorex. Driving and leading scouting initiatives toward acquiring access to technologies such as Electrostatic Spraying System to improve the use of Timorex, ensuring differentiated products for customers. Market Surveying for Angibaud and Group Barbier for market evaluation regarding distribution alternatives of their products. Identifying, translating, and communicating the value propositions to different stakeholders of development projects.

Managed production and in charge of banana and coffee crop production and beef cattle production for the company.

Properly positioned the Glyphosate based herbicides in the different market segments and niches. Trained the distribution sales team on proper marketing of products. Budgeted and managed country inventories. Reported marketing and segment findings in monthly reports.

Initially hired as a country e-business manager. Promoted to the Regional Registration and Product Stewardship Regional Manager for Central America, Dominican Republic, and Mexico. Coordinated the product registration, marketing, and sales teams. Integrated strategies for the various departments. Managed the media and general public information department. Stewarded and monitored the value proposition of a single
stored system of toxicological data information and other similar projects.

Manager for CRM, distribution and e-commerce in Mexico. Regional CRM manager for Latin America based in Sao Paulo, Brazil. Fungicides Product manager for Central America and the Caribbean, based in Guatemala. Developed and established the CRM strategy, the design of channel strategy, under a multi-channel scheme, consisting of internet, direct sales, and dealer distribution. Negotiated the value of market surveys in order to develop value maps and establish pricing policies according to the different segment needs. Designed Excel file formats for elaborate contracts. Evaluated and classified customers and the design of the e-business web page. Lead the scouting initiatives to acquire services to develop use programs and crop solutions. Applied the proof of concept (POC) evaluation for Acibenzolar, a fungicide that works by activating a plant’s own defense system, and ultimately rejected the project due to the findings that it was not the correct moment in Latin America to launch such a product based on market analysis. Worked with different business areas to develop and improve a profile and serious understanding of customer needs.