Lori Manns
VP-Business Development /Media DirectorLive Healthy & Thrive, LLC.
Atlanta, United States
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General
About
A self driven, accomplished, knowledgeable and award winning sales/marketing Professional with over 22 years experience... possessing the innate ability to identify customer needs and develop a strategic plan to market, advertise and promote a given product or service. Specialize in marketing research that gives competitive analysis and provide advantage for a company's product or service. A proven sales track record of exceeding quarterly and annual goals in access of 20%. Expert skills and capabilities to help clients grow their business and realize a profitable return on investment. Experience with various industries including but not limited to: retail, entertainment, professional sports, automotive, healthcare, insurance, financial, non-profit, etc. Consulting services include advertising, marketing, promotions, sponsorship sales. As Director of Advertising & Sales at Quality Media Consultant Group, responsibilities are to oversee the day to day operations and to
Goals
To grow my ad agency; QMC Group by increasing local (ATL) and national clientele.
To expand and grow Live Healthy & Thrive Expo in Atlanta and in other US markets.
To expand and grow Live Healthy & Thrive Expo in Atlanta and in other US markets.
Professional Experience
Mar 2009 - Present
CEO, Director of Sales & Marketing
Quality Media Consultant Group, LLC.
Quality Media Consultant Group, LLC.
May 2009 - Present
VP-Business Development /Media Director
Live Healthy & Thrive, LLC.
Live Healthy & Thrive, LLC.
Nov 1990 - May 1992
(2 years)
(2 years)
Account Executive
The Women's Yellow Pages
The Women's Yellow Pages
May 1992 - Nov 1993
(1 years, 6 Months)
(1 years, 6 Months)
Account Executive
WYHY
WYHY
1993 - 1996
(3 years)
(3 years)
Account Manager
Cox Radio
Cox Radio
1996 - 2009
(13 years)
(13 years)
Senior Account Manager
CBS Radio
CBS Radio
Education
1987
BA, Auburn University at Montgomery (College)
Mass Communications
Mass Communications
Marketing Information
Products / Services
*Media Buying
*Marketing Consulting, Brand Management, Marketing Plan, *Marketing Analysis & Research
*Sponsorship Sales for major community or corporate events
*Marketing Consulting, Brand Management, Marketing Plan, *Marketing Analysis & Research
*Sponsorship Sales for major community or corporate events
Differentiating Factor
What makes us different?
We provide media strategies that work. We give our clients fresh ideas to help them make more money, gain visibility and get more customers all through QUALITY customer Service
Strategic and Tactical Implementation
Follow up and Follow Through
We provide media strategies that work. We give our clients fresh ideas to help them make more money, gain visibility and get more customers all through QUALITY customer Service
Strategic and Tactical Implementation
Follow up and Follow Through
Ideal Customers
For QMC Group- Any business whether small or large with an advertising budget looking to utilize traditional or new media to get their message across. Any business owner, entrepreneur or small business needing brand management and image consultation.
For Live Healthy & Thrive LLC. -Any company looking to participate in a health and wellness community event designed to reach Adults 35-64 with a focus on women and families.
For Live Healthy & Thrive LLC. -Any company looking to participate in a health and wellness community event designed to reach Adults 35-64 with a focus on women and families.
More about Lori Manns
First Name
Lori
Last Name
Manns
Interests / Hobbies
Travel, Health, Fitness, Art, Music, Networking, Cooking, Volunteering
Awards / Honors
Various New Business & NTR Sales Awards 1993-2008, Cambridge Who's Who 2009-2010, Who's Who in Black Atlanta 2010, People You Need To Know, Business Superstar Award 2010
Organizations
Leadership Dekalb, Atlanta Business League, NAFE
Specialities
*Sponsorship Sales
*New Business Development
*Strategic Alliance Development
*Project & Product Development
*Brand Imaging and Positioning
*Competitive Analysis
*Marketing / Advertising Plan Development
*Event Planning
*Media Buying
*Promotion planning/execution
*Copy-writing
*Social Media
*Production Media Services/Graphic Design offered through partner alliances.
* Proficient and certified with RAB; CRMC & CDMC
*Arbitron (PPM), Tapscan, Scarborough, Media Audit & Nielson.
*New Business Development
*Strategic Alliance Development
*Project & Product Development
*Brand Imaging and Positioning
*Competitive Analysis
*Marketing / Advertising Plan Development
*Event Planning
*Media Buying
*Promotion planning/execution
*Copy-writing
*Social Media
*Production Media Services/Graphic Design offered through partner alliances.
* Proficient and certified with RAB; CRMC & CDMC
*Arbitron (PPM), Tapscan, Scarborough, Media Audit & Nielson.
Languages
English
Recently in Atlanta
Recently in Chamber.com
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