Develop and implement external and internal public relations and integrated marketing programs, including social media planning and implementation. Other activities include: consult with internal departments on promoting special initiatives and activities; write, edit, and disseminate press releases via wire/e-mail regarding Geosyntec and its subsidiaries through trade publications, business journals, and other forms of media nationwide; follow-up/respond to media inquiries; build relationships with trade, local, regional, and national media; maintain news on Geosyntec.com’s virtual pressroom and intranet site.
Disseminate company announcements via Twitter; develop and manage production of internal digital newsletter Geoscene (copy, edit, layout, design, and distribution), and e-newsletter G-Whiz; write copy for direct mail pieces, project/new-hire announcements, etc.; collaborate with corporate departments and vendors on communications projects; and implement corporate advertising activities.

Train and advise others on communications-related issues and topics... and I love it! Plan and direct all aspects of the organization's operational policies, objectives, and initiatives.

Served as assistant editor of WAER-FM's member newsletter. Developed and edited copy, collected artwork, designed layout, etc. of newsletter, which was distributed to members and designated locations throughout Central New York. Also developed copy for direct mail pieces.

What a fun job! Managed production, development, and delivery of Census 2000 marketing materials for Atlanta region, comprising Alabama, Florida, and Georgia. Served as only visual information liaison between Bureau and partners (approx. 3,000) comprising local/state government agencies, nonprofits, and corporations within Atlanta region. Met the promotional demands of senior management, over 70 Partnership specialists, and partners within region by utilizing graphics software to produce creative marketing materials and products (i.e., presentations, brochures, design for mugs, etc.). In addition... appointed assistant coordinator of exciting national outreach effort, Census 2000 Road Tour, on a local and regional level. Primary responsibilities were tour schedule, logistics, and procurement. Represented Bureau at other special events and supervised event staff of up to 6 employees (as well as department periodically). Organized Census 2000 participation in annual North Florida festival and supervised event staff (approx. 150,000 festival attendees). Managed $500K promotional budget, plus budgets allotted for 2 special “in-kind” initiatives. Received a Census Special Achievement Award for my assistance in the coordination of “in-kind” initiatives. Collected and reviewed bids for promotional product purchasing and printing. Negotiated exceptional costs with vendors for quick turnarounds. As a result, established positive relationships with local vendors. Managed production of regional newsletter, Partnership 2000 Networks (circ: 3,000), including layout, design, writing, and editing.

Supervised the coordination and efficient operation of corporate marketing efforts and proposal preparation. Utilized strategic thinking and interpersonal communication to market architectural and engineering services to current/potential external clients within industries ranging from private to federal. Prospected and generated project leads through research and developing relationships with potential clients. Coordinated new business activities such as proposal preparation, marketing presentations, and general customer/public relations efforts. Ensured that schedules in proposal submission were met and that various aspects of the proposals (technical scope, staff qualification and experience, biographical data, government forms, contract terms and conditions, pricing, etc.) were properly presented in a timely fashion. In addition... supervised support staff to prepare proposals. Prepared status reports and maintained various databases to monitor marketing activities. Developed corporate marketing collateral for dissemination to prospective clients and general public. Oversaw development of firm’s first resume database, as well as the production and maintenance of website, newsletter, project database, and other materials. Developed and designed copy/graphics for newsletters, brochures, print advertisements, PowerPoint presentations, website, and other marketing material. Assisted with proposal development. Established and maintained first internal newsletter, The NILE inclusive of layout, design, research, article writing, and full-copy editing.

Had the pleasure of serving as communications and media liaison between APS and news media, community, and schools. Planned and implemented marketing communications strategies to promote schools. Collected, analyzed, and managed the dissemination of information about school district programs, events, and accomplishments. Wrote, edited, and proofed news releases, district website, publications, brochures, newsletters, speeches, and other collateral. Assisted with the coordination of special events/community meetings and delivered presentations.