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Krista Macdonald
Senior Account Manager-Atlantic CanadaRMG Loyalty AIR MILES INCENTIVES
Halifax, Canada
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General
About
Responsible for new business development through cold calling, tradeshows, referrals and networking events.
Experienced in the theoretical and practical application with over 11 years consultative business-to-business development with a customer centric approach. Comprehensive
experience in sales and new business development, including full responsibility for Account Management, Solution Selling, and Strategic Client Relationships.Consistently an overachiever of pre-defined revenue targets.
Skillful at leading organizing and managing multidisciplinary media specialists in integrated global, technology-driven, digital, business-to-business, and consumer sourced initiatives. Over 5 years of online/Internet sales and business expansion, branding, advertising, communications, administration, and key account relationship expertise.
Achieved profitable results in the management of new product/service launch initiatives and marketing programs. Provide well-focused entrepreneurial leadersh
Experienced in the theoretical and practical application with over 11 years consultative business-to-business development with a customer centric approach. Comprehensive
experience in sales and new business development, including full responsibility for Account Management, Solution Selling, and Strategic Client Relationships.Consistently an overachiever of pre-defined revenue targets.
Skillful at leading organizing and managing multidisciplinary media specialists in integrated global, technology-driven, digital, business-to-business, and consumer sourced initiatives. Over 5 years of online/Internet sales and business expansion, branding, advertising, communications, administration, and key account relationship expertise.
Achieved profitable results in the management of new product/service launch initiatives and marketing programs. Provide well-focused entrepreneurial leadersh
Haves
- Strategic/Conceptual Selling
- Strong Leadership Skills
- Strategy Planning
- Forecating and Budgeting
- Branded Entertainment
- Smarts Ads
- Rich Media
- Behavioural Targeting
- Search
- Mobile Advertising
- Interactive Media/Digital Media/Online Media
- Strong Leadership Skills
- Strategy Planning
- Forecating and Budgeting
- Branded Entertainment
- Smarts Ads
- Rich Media
- Behavioural Targeting
- Search
- Mobile Advertising
- Interactive Media/Digital Media/Online Media
Professional Experience
Jan 2011 - Present
Senior Account Manager-Atlantic Canada
RMG Loyalty AIR MILES INCENTIVES
Marketing and Advertising
RMG Loyalty AIR MILES INCENTIVES
Marketing and Advertising
A key liason between large regional Atlantic Canadian business owners and their potential customers. I am presenting the possibility to be able to partner and offer incentives on behalf of the TOP Loyalty and retention program in Canada-AIRMILES, we are the exclusive channel partner of LoyaltyOne.
May 2001 - Jan 2004
(3 years)
(3 years)
Advertising Sales Consultant
2004 Times & Transcript
Printing
2004 Times & Transcript
Printing
Played a key role in generating over $1.4 million in revenue over a 2-year period, which included 40% of new business - Achieved 174% of annual target, ranked in the top 5% of sales - Led business development efforts which significantly expanded the customer base within a saturated market - Acknowledged for performance excellence with membership in Club BNI - Reported to Advertising Director
Feb 2004 - Dec 2004
(0 years, 10 Months)
(0 years, 10 Months)
Premise Sales Account Executive
Verizon Superpages
Printing
Verizon Superpages
Printing
Recipient of “Top” Sales Representative for 2004
- Achieved 214% of quota and acknowledged for sales excellence with multiple awards
- Surpassed sales objectives on a consistent basis due to sound sales acumen
- Maintained relationships with major affiliates including MSN.com, Yahoo, MY TELUS and 411.ca
- Reported District Sales Manager
May 2001
- Achieved 214% of quota and acknowledged for sales excellence with multiple awards
- Surpassed sales objectives on a consistent basis due to sound sales acumen
- Maintained relationships with major affiliates including MSN.com, Yahoo, MY TELUS and 411.ca
- Reported District Sales Manager
May 2001
Jan 2005 - Aug 2005
(0 years, 7 Months)
(0 years, 7 Months)
Corporate Account Manager
Wireless Business Solutions
Telecommunications
Wireless Business Solutions
Telecommunications
- Highest yielding Sales professional in the office in first month of employment - Achieved 150% of quota within the first month of selling - Engaged and sold high level decision makers within four weeks of normal six to eight week sales cycle - Managed and grew actual revenue base against targets by 100% - Reported to Atlantic Canadian District Manager Feb 2004 Dec 2004 SuperPages Premise Sales Account Executive (Position eliminated due to Merger) - Recipient of "Top" Sales Representative for 2004 - Achieved 214% of quota and acknowledged for sales excellence with multiple awards - Surpassed sales objectives on a consistent basis due to sound sales acumen - Maintained relationships with major affiliates including MSN.com,
Aug 2005 - Dec 2006
(1 years, 4 Months)
(1 years, 4 Months)
Account Executive
Charton Hobbs
Wine and Spirits
Charton Hobbs
Wine and Spirits
- Surpassed expectations within 6 month timeframe - Sales increase of over 30% in both, Wine & Spirits division with over hundreds of Brands including Jack Daniels, Southern; Received verbal and active commitments from Licensees to use Brown Forman Products on a weekly/monthly basis - Reported to Atlantic Regional District Manager
Jan 2007 - Mar 2010
(3 years, 2 Months)
(3 years, 2 Months)
Account Executive
Workopolis.com
Internet
Workopolis.com
Internet
Identifying, researching, recommending and developing innovative strategic business opportunities, strategies and plans that will deliver and exceed territory and new business growth targets - Cultivated new leads through cold calling, tradeshows, referrals and networking events - Exceeded annual target of 260 thousand dollars in 2007 and 340 thousand Dollars in 2008
May 2010 - Sep 2010
(0 years, 4 Months)
(0 years, 4 Months)
Corporate Business Development Manager
Radian6
Information Technology and Services
Radian6
Information Technology and Services
Sep 2010 - Mar 2011
(1 years)
(1 years)
Senior Digital Media Advertising Consultant (Contract position)
Transcontinental Digital Media Local Solutions Group
Printing
Transcontinental Digital Media Local Solutions Group
Printing
A Senior Sales leader with extensive digital platform/channel experience including, but not limited to: digital media; broadband video; mobile; online/Internet business models: branded entertainment solutions; content integration; search marketing; behavioural targeting; brand/performance display advertising.
Education
1999
Business, Algonquin College of Applied Arts and Technology (High School)
More about Krista Macdonald
First Name
Krista
Last Name
Macdonald
Specialities
- Strategic/Conceptual Selling
- Strong Leadership Skills
- Strategy Planning
- Forecating and Budgeting
- Branded Entertainment
- Smarts Ads
- Rich Media
- Behavioural Targeting
- Search
- Mobile Advertising
- Interactive Media/Digital Media/Online Media
- Strong Leadership Skills
- Strategy Planning
- Forecating and Budgeting
- Branded Entertainment
- Smarts Ads
- Rich Media
- Behavioural Targeting
- Search
- Mobile Advertising
- Interactive Media/Digital Media/Online Media
Recently in Halifax
Recently in Chamber.com
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