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Ki Youl Yoon
Head of Marketing & Sales of Specialty Development TeamBASF Company Ltd.
Sŏul, South Korea
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General
About
+ Supervised sales team, and managed team performance.
+ Experienced chemical sales and marketing with in-depth knowledge on controlling and financing.
+ Proven communication skills working in international platform in Hong Kong, leading sales representatives in 16 Asian countries and cooperating with global headquarters.
+ Superior experience on developing strategy, evaluating business including investment cases.
+ Performed comprehensive market studies on rubber/tire industry.
+ Experienced chemical sales and marketing with in-depth knowledge on controlling and financing.
+ Proven communication skills working in international platform in Hong Kong, leading sales representatives in 16 Asian countries and cooperating with global headquarters.
+ Superior experience on developing strategy, evaluating business including investment cases.
+ Performed comprehensive market studies on rubber/tire industry.
Haves
Sales & marketing intermediate chemicals
Professional Experience
Aug 2010 - Present
Head of Marketing & Sales of Specialty Development Team
BASF Company Ltd.
Chemicals
BASF Company Ltd.
Chemicals
+ Lead team to promote sales of Intermediate chemicals, i.e. Amines, Poly-alcohols, Acids and specialties in various application/industry, e.g. Paint/coating, Construction, Water treatment, Surfactant, Lubricant, Optical lens, Pharma and Agro.
+ Train sales staffs, and provided necessary guidance.
+ Scout new businesses, finding niche applications and applying new business models.
+ Coordinate Regional Business Unit and Regional Business Development team to set-up strategies and implement them.
+ Develop new business in the emerging market of ‘Electrolyte for Lithium-ion Battery’ and ‘Epoxy system for Windmill blades’.
+ Lead LiB market development in Asia pacific region.
+ Train sales staffs, and provided necessary guidance.
+ Scout new businesses, finding niche applications and applying new business models.
+ Coordinate Regional Business Unit and Regional Business Development team to set-up strategies and implement them.
+ Develop new business in the emerging market of ‘Electrolyte for Lithium-ion Battery’ and ‘Epoxy system for Windmill blades’.
+ Lead LiB market development in Asia pacific region.
Aug 1995 - Oct 1999
(4 years, 2 Months)
(4 years, 2 Months)
Process Engineer
Hanwha Energy
Chemicals
Hanwha Energy
Chemicals
• Led process modification projects, performing process design and construction supervision.
• Project management for GOH(Gas-Oil Hydro-treating Unit Revamp) Project.
• Project management for GOH(Gas-Oil Hydro-treating Unit Revamp) Project.
Jun 2000 - Aug 2007
(7 years, 2 Months)
(7 years, 2 Months)
Sales representative
BASF Company Ltd.
Chemicals
BASF Company Ltd.
Chemicals
• Grew specialty intermediates sales for Surfactant, Water treatment and PU industry - $6million turnover in 2007.
• Built strong relationship with customers and managed specialized distributors.
• Sales with local inventories, operating shore tank and warehouse for key products.
• Setup streamlined supply-chain scheme for new specialty chemical plant in Korea (2002-2003).
• Analyzed financial results of the business unit and defined business goals.
• Built strong relationship with customers and managed specialized distributors.
• Sales with local inventories, operating shore tank and warehouse for key products.
• Setup streamlined supply-chain scheme for new specialty chemical plant in Korea (2002-2003).
• Analyzed financial results of the business unit and defined business goals.
Aug 2007 - Jul 2010
(3 years)
(3 years)
Product manager
BASF East Asia Regional Headquarters Ltd.
Chemicals
BASF East Asia Regional Headquarters Ltd.
Chemicals
• Marketed 50 specialty Amines to rubber/tires, Agro and Pharma industry in Asia pacific region – increased sales by 15%/year from 2007 to 2009; achieved $70million sales in Asia in 2009.
• Successfully grew business with key customers in China, India, Taiwan and Japan enhancing strategic partnership with the customers utilizing communication packages.
• Played a key role in developing global business strategy of Amine division in 2008. • Extent industry network participating fairs and exhibitions, e.g. Rubbertech China, World rubber summit Singapore, CPhI India, CAC Agro fair, etc.
• Completed comprehensive Asian market analysis on major products, leading country sales representatives and conducting market studies with consultants.
• Fulfilled the tasks of Industry champion for Rubber/tire
• Successfully drew investment decision, $20million, on a new specialty plant in Asia.
• Successfully grew business with key customers in China, India, Taiwan and Japan enhancing strategic partnership with the customers utilizing communication packages.
• Played a key role in developing global business strategy of Amine division in 2008. • Extent industry network participating fairs and exhibitions, e.g. Rubbertech China, World rubber summit Singapore, CPhI India, CAC Agro fair, etc.
• Completed comprehensive Asian market analysis on major products, leading country sales representatives and conducting market studies with consultants.
• Fulfilled the tasks of Industry champion for Rubber/tire
• Successfully drew investment decision, $20million, on a new specialty plant in Asia.
Education
1989
BS, Sogang University (High School)
Chemical engineering
Chemical engineering
More about Ki Youl Yoon
First Name
Ki Youl
Last Name
Yoon
Specialities
Sales & marketing intermediate chemicals
Recently in Korea
Recently in Chamber.com
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