• Management of the fashion brands portfolio: Atlantic, Luni, and Arcado on EU and non-EU markets in all distribution channels (retail: 47 own stores, 118 franchised stores, wholesale channel, e-commerce platform). • Brand re-positioning project - development and implementation of a new, integrated marketing strategy for Atlantic brand in terms of communication, product, distribution, point of sale, and visual identification. Creation and implementation of the new logotype and a new shop concept
• Responsible for all ATL and BTL brand promotional campaigns on all markets where the brand is present (cooperation with external partners: media house, creative agency, research agency, etc.).
• Direct reporting to Company’s Management Board. • Driving business growth through creating one clear brand identity, improved product quality and profitability.

• Responsible for development of monthly demand plan at category and style level based upon category initiatives, market and consumer trends, customer data & historical analysis.
• Anticipation of consumer demand and market trends.
• Providing information, analysis and recommendations to general management.
• Analysis of pricing and determining sales forecasting to hit the objectives set for the season.

• Leading the line planning, pricing and product creation process for Women and Kids Apparel.
• Management of the gross pricing margin and average selling price. • Providing clear product guidelines to the design team, defining product positioning and creating category construct to drive the business.

• Release and management of Kids Apparel line for the European region. Achieved two-figure growth in sales of collections for 9 seasons running. • Leading the line planning, pricing and product creation processes with consideration for the different needs of European markets, distribution channels, and maximizing of sales revenues. Management of the gross pricing margin and average selling price.
• Development of strategic plans for several product lines.
• Providing clear product guidelines to the design team, defining product positioning and creating category construct to drive the business.
• Improved product quality and profitability.

• Creation and execution of global marketing strategy for the fashion/youth brand (Poland, Russia, Ukraine, Slovakia, Czech Republic, Bulgaria, Rumania, Lithuania, Latvia, Estonia, Byelorussia) in all distribution channels (retail chain of own and franchised stores: 240 stores, e-commerce platform).
• Brand re-positioning project – development and implementation of a coherent marketing, product and sales strategy for the brand.
• Increase in revenue on CROPP sales in 2008 vs. 2007: +62%;

• Management of the fashion brands portfolio: Atlantic, Luni, and Arcado on EU and non-EU markets in all distribution channels (retail: 47 own stores, 118 franchised stores, wholesale channel, e-commerce platform). • Increase in sales and profitability in both wholesale and retail channel as well as on Eastern markets.