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General
About
Experienced and innovative professional with business development, marketing, promotion, PR, communication, cross-media advertising and digital/editorial, internet mediaspace expertise, with initiative and creativity, specially in proactive, multilingual, multi-cultural and global environments.
Brilliant in new business development - used to complex, multiparty, contract negotiations and sales at highest levels. Multitasking attitude – strong analytical market overview.
Expertise in:
- prospecting, pitching, negotiating and closing contracts with large and mid-sized partners,
- analysis and tracking of key metrics to identify trends and highlights,
- driving new business opportunities and handling resolution of business issues with partners,
- managing existing partnerships and launching new ones,
- strategic planning, new business start up,
- developing and executing innovative marketing, PR & communication plans.
- print-online-TV-mobile ad sales
Strong partner communication skills with ability to work indipendently or cross functionally to solve issues quickly and effectively.
Rapidly achieving organizational integration, easily assimilating job requirements and aggressively employing new methodologies. Energetic and self-motivated team player/builder. At ease in high stress, fast-paced, quickly growing environments with emerging and multiple responsibilities. Excellent leadership, management, oral/written communication, interpersonal, intuitive, and analysis skills. Thriving in both independent and collaborative work environments.
Brilliant in new business development - used to complex, multiparty, contract negotiations and sales at highest levels. Multitasking attitude – strong analytical market overview.
Expertise in:
- prospecting, pitching, negotiating and closing contracts with large and mid-sized partners,
- analysis and tracking of key metrics to identify trends and highlights,
- driving new business opportunities and handling resolution of business issues with partners,
- managing existing partnerships and launching new ones,
- strategic planning, new business start up,
- developing and executing innovative marketing, PR & communication plans.
- print-online-TV-mobile ad sales
Strong partner communication skills with ability to work indipendently or cross functionally to solve issues quickly and effectively.
Rapidly achieving organizational integration, easily assimilating job requirements and aggressively employing new methodologies. Energetic and self-motivated team player/builder. At ease in high stress, fast-paced, quickly growing environments with emerging and multiple responsibilities. Excellent leadership, management, oral/written communication, interpersonal, intuitive, and analysis skills. Thriving in both independent and collaborative work environments.
Haves
- Advertising, partnership & sponsorship deals, business development, new business start up.
- Marketing, communication, promotion, expertise in publishing and digital media.
- Search engines, SEO/SEM, online and mobile (WAP, SMS) marketing strategies and applications.
- Innovative online and mobile strategies developing business models based on UGC for cost control and revenue increase .
- Execellent top level relationships with all relevant advertising agencies and clients.
- Marketing, communication, promotion, expertise in publishing and digital media.
- Search engines, SEO/SEM, online and mobile (WAP, SMS) marketing strategies and applications.
- Innovative online and mobile strategies developing business models based on UGC for cost control and revenue increase .
- Execellent top level relationships with all relevant advertising agencies and clients.
Professional Experience
Apr 2012Â -Â Present
Managing Director
Employed, Senior Executive (CEO, CFO, President)
Media Lives
Marketing and Advertising
Milan, Italy
11- 50 employees
Employed, Senior Executive (CEO, CFO, President)
Media Lives
Marketing and Advertising
Milan, Italy
11- 50 employees
Manage all aspects of business operations including full P&L accountability of business development and achievement of EBITA goals. Manage a team of 15 employees and 25 local sales agents.
Media Lives is a digital advertising company specialized in Direct E-Mail Marketing based on proprietory databases (B2B and B2C), Video and Banner Display Advertising (proprietory and third parties), Performance Campaigns (semiblind and blind), through its proprietory platform TWIGO, and Special Projects (social, mobile, lead generation, microsites, landing pages, sweepstakes, etc...). With more than 4.100 advertising campaigns served only during the year 2011 Media Lives has become one of the key players in the Italian advertising industry and aims to enforce its crucial role in the market by delivering outstanding results to its clients.
Media Lives is a digital advertising company specialized in Direct E-Mail Marketing based on proprietory databases (B2B and B2C), Video and Banner Display Advertising (proprietory and third parties), Performance Campaigns (semiblind and blind), through its proprietory platform TWIGO, and Special Projects (social, mobile, lead generation, microsites, landing pages, sweepstakes, etc...). With more than 4.100 advertising campaigns served only during the year 2011 Media Lives has become one of the key players in the Italian advertising industry and aims to enforce its crucial role in the market by delivering outstanding results to its clients.
Mar 1988Â -Â Nov 1988
(0 years, 8 Months)
(0 years, 8 Months)
Customer Support
Employed
SOS International A/S - (Danemark)
Insurance
Employed
SOS International A/S - (Danemark)
Insurance
International customer care support (travel insurance company)
Apr 1991Â -Â Nov 1991
(0 years, 7 Months)
(0 years, 7 Months)
AIESEC Internship
Krupp Stahl A.G. - (Germany)
Krupp Stahl A.G. - (Germany)
Commercial support in the Southern Europe Special Steels Export Department
Sep 1993Â -Â Sep 1995
(2Â years)
(2Â years)
Consultant
Cast S.p.A. - Milan (Italy)
Cast S.p.A. - Milan (Italy)
Business Consultant in strategy and business process reingineering at international level (Europe, Middle East, U.S.A.), industry analysis and strategic repositioning, market analysis and researches. Development and implementation of marketing and customer satisfaction tools in the services, fastmoving consumer and durable goods markets.
Sep 1995Â -Â Sep 1996
(1Â years)
(1Â years)
Marketing Assistant
Ratti S.p.A. - Como (Italy)
Ratti S.p.A. - Como (Italy)
Marketing Assistant in charge for customer, product and market analysis and strategic segmentation, evaluation of present and becoming competitive dynamics, forecst of development trends. Sales analysis and related ROI, customer satisfaction; development and implementation of IT tools to support sales activities.
Sep 1996Â -Â Sep 1997
(1Â years)
(1Â years)
Junior Product Manager
Selezione dal Reader's Digest - Milan (Italy)
Selezione dal Reader's Digest - Milan (Italy)
Junior Product Manager of the Illustrated Series product line, in charge for product and market researches and analysis, poistioning, pricing and penetration commercail strategies.
Support in the definition and launch of new products, market, break even and ROI analysis. Budget and marketing plan definition of tested products to be launched and related marketing, promotional and communication strategies (direct mail, telemarketing, DRTV, direct response advertising and general advertising).
Support in the definition and launch of new products, market, break even and ROI analysis. Budget and marketing plan definition of tested products to be launched and related marketing, promotional and communication strategies (direct mail, telemarketing, DRTV, direct response advertising and general advertising).
Sep 1997Â -Â Sep 1999
(2Â years)
(2Â years)
Product Manager
Hachette-Rusconi S.p.A. - Milan (Italy)
Hachette-Rusconi S.p.A. - Milan (Italy)
Product Manager of the magazines Gente Motori (cars), Gente Money (personal finance), Tuttomoto (motorcycles), Auto&Fuoristrada (SUV, offroad).
In charge for the promotional management and development of the magazines and related break-even and ROI sales analysis. Budget definition, marketing plans and related communication (radio, press, TV and outdoors) and promotional (co-marketing, co-branding, gadgets, sponsorships, sweepstakes, events).
In charge for the promotional management and development of the magazines and related break-even and ROI sales analysis. Budget definition, marketing plans and related communication (radio, press, TV and outdoors) and promotional (co-marketing, co-branding, gadgets, sponsorships, sweepstakes, events).
Sep 1999Â -Â Sep 2001
(2Â years)
(2Â years)
New Business Development Manager
Employed, Professional / Experienced
Gruner+Jahr / Mondadori S.p.A. - Milan (Italy)
Publishing
51 - 200 employees
Employed, Professional / Experienced
Gruner+Jahr / Mondadori S.p.A. - Milan (Italy)
Publishing
51 - 200 employees
Supporting the CEO in the development of strategic competitive analysis (national and foreign markets), quali/quantitative studies finalized to the development of existing and launch of future products and new business revenus sources. In charge for the analysis and development of the activities related to the launch of new web initiatives linked to present and future company products, both on and offline. Taking part in the corporate budget/forecast definition plans, strategic planning, cost management and overall company development and integration procedures.
Sep 2001Â -Â Feb 2007
(6Â years)
(6Â years)
Publisher and Business & Multimedia Development Manager
Employed, Manager (Manager / Supervisor)
Gruner+Jahr / Mondadori S.p.A. - Milan (Italy)
Internet
51 - 200 employees
Employed, Manager (Manager / Supervisor)
Gruner+Jahr / Mondadori S.p.A. - Milan (Italy)
Internet
51 - 200 employees
Publisher and Business Manager of the magazines' B.U. Jack (technology and men's lifestyle) and Top Girl ( teenager lifestyle). In charge for the achievement of the EBITA goals of the brands. In charge of the definition, development and management of editorial, marketing, promotional and communication (mass media, below the line, outdoor) activities supporting sales policies. In charge for the development and coordination of activities supporting advertising sales. In charge for the strategic competitive market analysis and quali/quantitative researches aimed at repositioning of existing products or launch/aquisition of new ones.
Multimedia Development Manager in charge for brand development, web site traffic growth, web site UI and advertising revenue. Developed mobile, web and digital brand strategy for all company B.U.s brands (Focus, Focus Extra, Focus D&R, Focus Storia, Focus Junior, Geo, Jack, Top Girl) of all B.U.s of the company.
Multimedia Development Manager in charge for brand development, web site traffic growth, web site UI and advertising revenue. Developed mobile, web and digital brand strategy for all company B.U.s brands (Focus, Focus Extra, Focus D&R, Focus Storia, Focus Junior, Geo, Jack, Top Girl) of all B.U.s of the company.
Mar 2007Â -Â Nov 2008
(1 years, 8 Months)
(1 years, 8 Months)
Multimedia Business Development Manager
Employed, Manager (Manager / Supervisor)
Play Media Company - Milan (Italy)
Online Media
51 - 200 employees
Employed, Manager (Manager / Supervisor)
Play Media Company - Milan (Italy)
Online Media
51 - 200 employees
Coordinating and implementing the mobile and web businesses of all present ( www.psmania.it , www.gamerepublic.it , www.chip.it , www.playboy.it ) and upcoming online brands, in all B.U.s (hi-tech, lifestyle, videogames) of the company, developing economic performance indicators according to budget goals.
Developing revenue sources (advertising, e-commerce), partnership and distribution deals. Setting up editorial strategy. Handling relationship with providers. Competitive, benchmarking and strategic analysis to define fields to develop (pre-approach with new providers, forecasting, business model proposals, negotiating, writing and closing contracts, launching and promoting new channels). Developing SEO/SEM and web marketing activities (cobranded deals, direct mailing campaigns, newsletters, cross marketing, viral, innovative/word of mouth activities). Usability, ranking score, traffic acquisition, retainment analysis and related improvement strategies.
Developing revenue sources (advertising, e-commerce), partnership and distribution deals. Setting up editorial strategy. Handling relationship with providers. Competitive, benchmarking and strategic analysis to define fields to develop (pre-approach with new providers, forecasting, business model proposals, negotiating, writing and closing contracts, launching and promoting new channels). Developing SEO/SEM and web marketing activities (cobranded deals, direct mailing campaigns, newsletters, cross marketing, viral, innovative/word of mouth activities). Usability, ranking score, traffic acquisition, retainment analysis and related improvement strategies.
Nov 2008Â -Â Mar 2009
(1Â years)
(1Â years)
Web&Mobile Community Services B.U. Director
Employed, Executive (VP, SVP, etc.)
Zero9 Group
Online Media
51 - 200 employees
Employed, Executive (VP, SVP, etc.)
Zero9 Group
Online Media
51 - 200 employees
In charge for the achievement of the EBITA goals of the Web&Mobile Community Services B.U. of Zero9, a leading international web and mobile media company focusing on the creation, management, promotion and distribution of interactive contents and services. Definition and implementation of all web and mobile web 2.0 communities strategies, web and mobile marketing and advertising, web and mobile social networking, media planning to promote all community services (TV, press, online, mobile). Development of strategic relationships with ad agencies, targeting of online/mobile campaigns concepts, creation and set up of all product marketing strategies, management of teams focused on product concept and design, visual communication, UGC, customer care and community development products integration. Development of business partnerships with large, small and mid-sized companies to accelerate the development of new products and business activities.
Mar 2009Â -Â Apr 2012
(3 years, 1 Months)
(3 years, 1 Months)
Managing Director
Employed, Senior Executive (CEO, CFO, President)
Publicitas
Marketing and Advertising
Milan, Italy
10,001 or more employees
Employed, Senior Executive (CEO, CFO, President)
Publicitas
Marketing and Advertising
Milan, Italy
10,001 or more employees
Managing Director in charge of the activities and business development of the Italian subsidiary of Publicitas (a company of Publigroupe). As the world's leading international media representative, Publicitas is able to offer advertisers and agencies the added value of cross-cultural know-how, detailed media information, tailored targeting solutions and support in administering and handling campaign management logistics across multiple media channels. As the outsourced sales and marketing partner of many of the world's leading media companies, Publicitas is able to offer innovative client focused international ''allmedia'' (newspapers, magazines, mobile and internet platforms and television broadcasters) solutions to all Italian based companies and their advertising and media agencies. At the same time it represents Media Owners and oversees the ''local'' delivery by the company of successful sales strategies to meet their expectations. Directly, or through its extensive network of 60 sales outlets in 23 countries, Publicitas gives direct, simplified and centralized access to the most prestigious media in over 100 countries around the world, backed up by the resources of a truly global network.
Education
2010
Executive MBA, SDA Bocconi (Graduate School)
Genela Management, Marketing & Communication
Member of the Board of Executive MBA Students Representatives, 2008-2009
Genela Management, Marketing & Communication
Member of the Board of Executive MBA Students Representatives, 2008-2009
1985
Diploma, Civico Liceo Linguistico ''A.Manzoni''
Languages (English, Spanish, German
School board students representative, 1983-1984
Languages (English, Spanish, German
School board students representative, 1983-1984
1989
Copenhagen Business School
Business Administration
Foreign students representative at De Studerendes RÃ¥d (The Students' Council), 1988.
Business Administration
Foreign students representative at De Studerendes RÃ¥d (The Students' Council), 1988.
1995
Master Degree, Università  Commerciale 'Luigi Bocconi' (Graduate School)
Business Administration
AIESEC member, 1991.
Business Administration
AIESEC member, 1991.
1998
Master Degree, Libera Università  di Lingue e Comunicazione IULM (Graduate School)
Marketing & Communications, PR
Marketing & Communications, PR
2004
General Management, INSEAD
Senior Executive Program
Senior Executive Program
Marketing Information
Products / Services
- Advertising, partnership & sponsorship deals, business development, new business start up.
- Marketing, communication, promotion, expertise in publishing and digital media.
- Search engines, SEO/SEM, online and mobile (WAP, SMS) marketing strategies and applications.
- Innovative online and mobile strategies developing business models based on UGC for cost control and revenue increase .
- Execellent top level relationships with all relevant advertising agencies and clients.
- Marketing, communication, promotion, expertise in publishing and digital media.
- Search engines, SEO/SEM, online and mobile (WAP, SMS) marketing strategies and applications.
- Innovative online and mobile strategies developing business models based on UGC for cost control and revenue increase .
- Execellent top level relationships with all relevant advertising agencies and clients.
More about Giuseppe Mauro Scarpati
First Name
Giuseppe Mauro
Last Name
Scarpati
Date of Birth
13th November
Interests / Hobbies
Marketing and business development, strategic planning, new technologies, professional networking, theater acting, running, swimming, cycling, roller skating, international travel, gourmet cooking, wine and beer tasting, ancient history and philosophy.
Languages
Italian, Danish, English, German, Spanish
Recently in Milan
Recently in Chamber.com
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