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General
About
Sales, Distribution, Marketing activities of Villeroy & Boch AG (Bath & Wellness Division) in the territory of CEEMA.
Professional Experience
2008 - Present
Regional Director
Villeroy & Boch Czech s.r.o
Glass, Ceramics & Concrete
Villeroy & Boch Czech s.r.o
Glass, Ceramics & Concrete
Bath & Wellness Division
Region: Eastern Europe
Region: Eastern Europe
1997 - 2000
(3 years)
(3 years)
Assistant Brand Manager/Brand Manager
Kraft Foods
Consumer Goods
Kraft Foods
Consumer Goods
Responsible for profit, volume and market share of TOBLERONE
(Toblerone tablets, countlines, pralines, minis, seasonals).
(Toblerone tablets, countlines, pralines, minis, seasonals).
2000 - 2001
(1 years)
(1 years)
Group Brand Manager
Kraft Foods CH
Consumer Goods
Kraft Foods CH
Consumer Goods
Responsible for profit, volume and market share of Toblerone, Tourist, Seasonals
CHF 32M NSV, 2'300t International lead country for re-design, advertising and new product development; co-ordination of all national confectionery activities
1 Brand Manager / 1 Assistant Brand Manager / 1 Team Assistant
CHF 32M NSV, 2'300t International lead country for re-design, advertising and new product development; co-ordination of all national confectionery activities
1 Brand Manager / 1 Assistant Brand Manager / 1 Team Assistant
2001 - 2003
(2 years)
(2 years)
Marketing Manager
Kraft Foods PL
Consumer Goods
Kraft Foods PL
Consumer Goods
Responsible for profit, volume and market share of all national confectionery brands (Milka, Prince Polo, 3Bit, Alpen Gold …)
No.1 market positon with 21% market share;
US$ 100M net sales value, 25'800t volumes;
US$ 10M advertising/promo budget (2 agencies);
Integration of newly acquired Stollwerck business; regional lead of various key projects (advertising/innovation)
4 (Senior)Brand Manager plus 5 Junior/Assistant Brand Manager
No.1 market positon with 21% market share;
US$ 100M net sales value, 25'800t volumes;
US$ 10M advertising/promo budget (2 agencies);
Integration of newly acquired Stollwerck business; regional lead of various key projects (advertising/innovation)
4 (Senior)Brand Manager plus 5 Junior/Assistant Brand Manager
2003 - 2004
(1 years)
(1 years)
Marketing Manager
Kraft Foods CZ/SK
Consumer Goods
Kraft Foods CZ/SK
Consumer Goods
Responsible for profit, volume and market share of all national beverage brands (Jacobs, Dadak) in Czech and Slovak Republic
No.2 market positon with 22% market share;
US$ 49M net sales value, 9'750t volumes;
US$ 7M advertising/promo budget (2 agencies);
3 (Senior)Brand Manager plus 3 Junior/Assistant Brand Manager
No.2 market positon with 22% market share;
US$ 49M net sales value, 9'750t volumes;
US$ 7M advertising/promo budget (2 agencies);
3 (Senior)Brand Manager plus 3 Junior/Assistant Brand Manager
2004 - 2005
(1 years)
(1 years)
Marketing Director
Reckitt Benckiser CZ/SK
Consumer Goods
Reckitt Benckiser CZ/SK
Consumer Goods
12 household cleaning brands (Calgonit, Vanish, Bang!, Veet, …) in Czech and Slovak Republic, No.1 market positon (excl. laundry);
Member of the Board;
GB£ 30M net revenues; GB£ 8M advertising/promo budget;
3 Category Manager, 6 (Junior) Brand Manager
Member of the Board;
GB£ 30M net revenues; GB£ 8M advertising/promo budget;
3 Category Manager, 6 (Junior) Brand Manager
2006 - 2008
(2 years)
(2 years)
Country Manager CZ/SK
Villeroy & Boch Vagnerplast s.r.o
Construction
Villeroy & Boch Vagnerplast s.r.o
Construction
Responsible for all sales/marketing activities for Villeroy&Boch and Vagnerplast in CZ/SK. No. 4 position in sanitary market.
Launch of Gustavsberg brand in CZ/SK.
23 people, 6 direct reports.
Launch of Gustavsberg brand in CZ/SK.
23 people, 6 direct reports.
Education
1991
good/very good (doctor degree), Universität St. Gallen-Hochschule für Wirtschafts-, Rechts- und Sozialwissenschaft (High School)
SME, Marketing, Controlling
SME, Marketing, Controlling
More about Gerd Prior
First Name
Gerd
Last Name
Prior
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