Major Accomplishments
1-Planned, developed and launched national new CVS line in 2008 including creation of marketing plans and sales territories.
2-Branding the product line with ongoing raising share of voice through: -Targeted decision making executives and carefully developed level of credibility and trust thereby growing brand loyalty.
- Planned trade shows participation, events sponsoring and/or creation.
-Solved the problem of patients’ un-adherence to therapy through developing social marketing program. 3-Led a team of 45 representatives, 7 district managers and one product manager to establish solid foothold among main players in CVS market previously closed to other competitors and attained the sales forecast despite the fact that the company was unknown.
4-Proactively adapt strategies to cope with fast paced and changing market environment as in obligatory MOH price reduction of one of line pillar.
5-People Development: -Promoting one DSM to be Regional Sales Manager
-Promoting two reps. to be DSM
6- Helped with other lines to progress ADWIA ranking from 34 to 13 (2009-2010) according to IMS data.

Major Accomplishments 1-New Business Development:
-Built Sigma- ParoAct Company from almost ground zero with progressive business growth starting from Zero: 50 million L.E (2001-2006)
-Developed ProAct reputation as a leader Co-Marketing Company in the field that helped in getting outsourcing from Novartis. (2002: Q1-2004) and re-contract starting 2007 till now 2-Marketing Management:
-Successfully launched many products in different therapeutic areas those were out growing both the market and the competitors with progressive market share.
- Innovated product development ideas e.g. Bendax, IRON SR, - Revitalization of Clindam as leading antibiotic in odontogenic infection. - Helped our partner Sigma for its progressive ranking from: 65 to 13 (2001-2006) and now among top 10 according to IMS 3-Team Management and Development:
-Building and effectively managing field force. (6 District Managers/60 Reps.)
-Developed one of 2 DSM to be SM.
-Developed one of DSM to be Product Manager.
4-Profit Management:
-Replaced many of full timers by part timer that helped not only in achieving the annual targets but also in cutting the operation expense almost by 50% and keeping optimum sales expenses ratio.

1-Reorganization Built highly organized three teams in three different markets drove them toward both attaining sales forecast and built Otsuka e reputation of ethical promotion in the field.
2-Products revitalization after their failed launch:
Antipsychotic (Abilify)
Anti Peptic Ulcer (Mucosta)
Antipletlets (Pletaal)
3-Lobbying K.O.L in three different markets 4-Expand key sales channels through inclusion in many tenders