Intersec is firmly established as the leading regional trade event in the security, safety and protection industries, featuring a brand profile of 4 vertical sections, namely: Commercial & Information Security; Homeland Security & Policing; Safety & Health and Fire & Rescue, providing an up to date reflection of the industry portfolio and the latest trends.

 Over all Business Development for Direct Edge & Client Servicing.
 Developing direct marketing strategies for new accounts and make presentation.  Designing direct marketing strategies & action plan for FMCG companies.  Handling product/service launch, road shows, promotional events, and response monitoring for the clients.  Database management and developing innovative tools to secure accurate target audience profile.  Complete event management & post event analysis & preparation of Final Reports & Recommendation.

 Marketed and sold International Consumer Goods Fairs in India.  Initiated sales in India for trade fairs held in Frankfurt, Japan and Hong Kong.  Designing tailor made packages for participants.  Client servicing.
 Set up information & assistance centre & back office support for exhibitors.
 Close co-ordination with operations and press.
 Handled media planning and advertising for Consumer Goods Fairs.  Successfully organized conference, workshops & trend forums.
 Identified & sold new markets to the existing exhibitors.
 Liaising with 52 Messe Frankfurt offices worldwide for promotion of fairs.  Regular MIS Reports & dissemination of information to HQ & worldwide teams Achievements:  Successfully executed Turnkey Business Project at Offenbach, Germany in 2003. Handled a group of 30 exhibitors.
 Successfully achieved target of selling more than 4000sq.mtrs of space for Ambiente and Tendence trade fairs in the year 2003. (40% more than the previous year)  Selected for representing India at Germany for Messe Frankfurt World Meeting  Trained in International Marketing Strategies, Trade Fair Organisation, Inter-personal Relationship and Stress Management.

• Marketed ADNEC as the most preferred MICE destination in UAE.
• Actively represented ADNEC at international exhibitions, seminars and industry association forums. • Constant research and recommendation for the right MICE events for ADNEC.
• Planned and handled complete logistics, documentation & paperwork towards participation.
• Prepared Events Marketing budgets and controlling the same.
• Sourced exhibits stand designers, caterers, decorators, model builders, performers, corporate gift dealers, florists, POS/merchandise/exhibition systems, corporate gifts etc.
• Liaised and built relationships with internal and external support functions to effectively delegate sub functions.
• Prepared marketing agenda, forecasts, short presentations and post event reports.
• Contributed to the long-term marketing plans and strategies.
• Devised & negotiated barter agreements with MICE industry players, such as ADTA, ADNH, etc.
• Monitored competitor activity, participation strategy and develop promotion ideas.