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General
About
I have been involved in the Chemical and Agricultural industry for more than eight years and I possess quite extensive knowledge in Sales, Marketing and New Business Development.
Professional Experience
Feb 2012 - Present
Marketing Manager Russia
DuPont
Chemicals
DuPont
Chemicals
Responsibilities: • Develop and implement strategic marketing plans as part of the business strategy of Crop Protection Team; • Develop and manage the marketing budget for Russia and provide budget input for the annual planning cycle; • Responsible for developing and maintaining marketing; relationships with existing channel partners, instigating and implementing joint campaigns with the objective of maintaining and increasing market share; • Responsible for implementing the most appropriate campaigns with the objective of raising awareness of product offerings, maximizing customer and prospect retention;
• Generate new and qualified sales leads by selecting and performing the right marketing mix (Direct Marketing, Media, CRM, etc); • Plan, organise and execute seminars/conferences and ‘own’ these events by utilising speaker opportunities; • Expand relationships & implementing activities with distributors and key stakeholders;
• Lead and coach local marketing team, work closely with the team members to implement marketing plans in a systematic way.
• Generate new and qualified sales leads by selecting and performing the right marketing mix (Direct Marketing, Media, CRM, etc); • Plan, organise and execute seminars/conferences and ‘own’ these events by utilising speaker opportunities; • Expand relationships & implementing activities with distributors and key stakeholders;
• Lead and coach local marketing team, work closely with the team members to implement marketing plans in a systematic way.
Aug 2003 - Jul 2008
(5 years)
(5 years)
Key Account Manager
Avgust Crop Protection
Chemicals
Avgust Crop Protection
Chemicals
Responsibilities: • Managing 11 representative offices as a Vice Regional Director;
• Seeking and negotiate with key customers, signing contracts of sale;
• Analysis of client needs, control of compliance with the terms of contracts, work with accounts receivable, consulting customers on technical issues and solving problems;
• Purchase of agricultural machinery / seeds from the world's leading manufacturers and their subsequent sales in marketing actions;
• Conducting regional seminars, product presentation and introduction of new technologies;
• Development, organize and control over the implementation of customer loyalty programs;
• Trips to the regions related to current affairs, including long-term, to work as a Head of Representative Office. Achievements: • Over the period of 2003 - 2008 the total sales by regions increased by 60%;
• Extensive client base from major distributors to direct customers in the regions: Western and Eastern Siberia, Republics of Tatarstan and Bashkortostan, Rostov Region.
• Seeking and negotiate with key customers, signing contracts of sale;
• Analysis of client needs, control of compliance with the terms of contracts, work with accounts receivable, consulting customers on technical issues and solving problems;
• Purchase of agricultural machinery / seeds from the world's leading manufacturers and their subsequent sales in marketing actions;
• Conducting regional seminars, product presentation and introduction of new technologies;
• Development, organize and control over the implementation of customer loyalty programs;
• Trips to the regions related to current affairs, including long-term, to work as a Head of Representative Office. Achievements: • Over the period of 2003 - 2008 the total sales by regions increased by 60%;
• Extensive client base from major distributors to direct customers in the regions: Western and Eastern Siberia, Republics of Tatarstan and Bashkortostan, Rostov Region.
Jul 2008 - Feb 2012
(4 years)
(4 years)
Executive Director
Changzhou August Agrochem Company Limited
Chemicals
Changzhou August Agrochem Company Limited
Chemicals
Responsibilities: • Managment of multinational team made of 50 persons. In charge of creating a budget for a company, recruitment personnel - accounting, manufacturing and R&D departments;
• Carrying out a financial and juridical audit of a company, fulfilling an inventory of laboratory-industrial equipment;
• Preparing cash flow reports. Planning and cost accounting. Control of payables and receivables. Development of financial flows, optimization of taxation. Consolidated production and financial reports;
• Purchase of manufacturing and laboratory equipment. Organizing of trainings for production staff;
• Calculation of manufacturing product cost and formation a new product list;
• Oversight of the registration and trademarks for a new products in China;
• Conduct an advertising campaign to promote services and products of joint venture through the creation of a corporate site, placing ads on websites and print media, annual participation in specialized exhibitions in Shanghai - CAC, AgroChemEx;
• Investment Market research in Southeast Asian countries. Cooperation with international marketing agencies;
• Seeking and making contacts with key distributors in Thailand, Vietnam, Malaysia, the Philippines and Australia. Achievements: • Arranged the process of managing the Russian-Chinese joint venture from zero;
• Brought the company to the positive financial performance, organized profitable manufacturing;
• Developed a strategy to enter 5 new markets, identified key products for a local registration, found exclusive partners, created a budget and team selection.
• Carrying out a financial and juridical audit of a company, fulfilling an inventory of laboratory-industrial equipment;
• Preparing cash flow reports. Planning and cost accounting. Control of payables and receivables. Development of financial flows, optimization of taxation. Consolidated production and financial reports;
• Purchase of manufacturing and laboratory equipment. Organizing of trainings for production staff;
• Calculation of manufacturing product cost and formation a new product list;
• Oversight of the registration and trademarks for a new products in China;
• Conduct an advertising campaign to promote services and products of joint venture through the creation of a corporate site, placing ads on websites and print media, annual participation in specialized exhibitions in Shanghai - CAC, AgroChemEx;
• Investment Market research in Southeast Asian countries. Cooperation with international marketing agencies;
• Seeking and making contacts with key distributors in Thailand, Vietnam, Malaysia, the Philippines and Australia. Achievements: • Arranged the process of managing the Russian-Chinese joint venture from zero;
• Brought the company to the positive financial performance, organized profitable manufacturing;
• Developed a strategy to enter 5 new markets, identified key products for a local registration, found exclusive partners, created a budget and team selection.
Education
1998
MSc, Russian State Agrarian University (High School)
Agronomy, Crop Protection
Agronomy, Crop Protection
More about Evgeny Onatsky
First Name
Evgeny
Last Name
Onatsky
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