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General
About
Marketing experience: I have an academic background in marketing; I graduated from the University of Management and Marketing in Warsaw. I have been working in marketing since 1998 (13 years). I started my career at Sonepar Group (French distributor of electric installation materials) where my responsibilities included supporting the sales department with respect to marketing, i.e. promotions and customer communication. Next, I worked at Konsmetal (manufacturer of safes and vaults) for a short time; a Polish company with a bad financial situation. Big marketing projects were mainly connected with fairs and new product lines and involved preparation of advertising materials to support sales. In 2006 I joined the team at the Saint-Gobain Group. I first worked at Platforma for two years and for the following three years I have been the Marketing Manager of all distribution brands. At the same time, I have been a member of the Habitat Comm
Haves
marketing, branding and identity, negotiation, purchasing
Professional Experience
Jan 2009 - Present
Marketing Manager SGDB
Saint-Gobain Building Distribution
Building Materials
Saint-Gobain Building Distribution
Building Materials
Distributor of construction materials operating under the following commercial brands: Raab Karcher, Platforma Materialy Budowlane, Cortina, PUM. Responsible for coordinating marketing activities of all chains; marketing budget; marketing specialists team; member of SGDB Management Team and Marketing Committee of the entire Saint – Gobain group in Poland.
Jul 1994 - Apr 2005
(11 years)
(11 years)
Marketing Department Manager
ALFA ELEKTRO / SONEPAR GROUP
Wholesale
ALFA ELEKTRO / SONEPAR GROUP
Wholesale
Career path:
Apr 2000 – Oct 2003 Head of Marketing ELMAX / ALFA ELEKTRO
Dec 1998 – Mar 2000 Marketing Specialist ELMAX
May 1996 – Nov 1998 Internship at the accounting department ELMAX
Jul 1994 – Apr 1996 Assistant to the Managing Director of Elmax
Apr 2000 – Oct 2003 Head of Marketing ELMAX / ALFA ELEKTRO
Dec 1998 – Mar 2000 Marketing Specialist ELMAX
May 1996 – Nov 1998 Internship at the accounting department ELMAX
Jul 1994 – Apr 1996 Assistant to the Managing Director of Elmax
May 2005 - May 2006
(1 years)
(1 years)
Marketing Department Manager
KONSMETAL
Security and Investigations
KONSMETAL
Security and Investigations
Responsibilities: working out the standard image for all of the company’s printing and advertising materials, defining the terms for marketing cooperation with dealers in the field of public advertisement; preparation of catalogues, company’s presentation materials, website and press releases; cooperation related to the refreshment of particular product lines, packages, floor merchandisers, arrangement of the company’s sales stands in shopping malls.
Jun 2006 - Dec 2008
(2 years, 6 Months)
(2 years, 6 Months)
Marketing Manager at Platforma Materialy Budowlane
Saint-Gobain Building Distribution
Building Materials
Saint-Gobain Building Distribution
Building Materials
Responsibilities: budget and the company’s marketing strategy; marketing department; communication with customers via Internet, leaflets, catalogue, billboards, special events, store visualisation, marketing bonus, technical training, data base management, reports and analyses; implementation of the company’s own brand.
Education
1996
Wyzsza Szkola Zarzadzania - POLISH OPEN UNIVERSITY (High School)
Management and Marketing
Management and Marketing
More about Elzbieta Peda
First Name
Elzbieta
Last Name
Peda
Interests / Hobbies
sport - running, music, traveling
Specialities
marketing, branding and identity, negotiation, purchasing
Recently in Poland
Recently in Chamber.com
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