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General
About
Strong multi-country experience in FMCG: high profile in brand development and business management, including customer - trade category, advertising development and media management, consumer/shopper insight applications.
Strategic marketing and business development.
Launch/Mkt entry plans definition and implementation.
Strategic marketing and business development.
Launch/Mkt entry plans definition and implementation.
Haves
Business development and management.
Brand positining definition, adv development. Media management. Trade category management.
Brand positining definition, adv development. Media management. Trade category management.
Professional Experience
Mar 2010 - Present
Marketing Director
COTY ITALIA - Div Prestige
Consumer Goods
COTY ITALIA - Div Prestige
Consumer Goods
Mar 1993 - Oct 1993
(0 years, 7 Months)
(0 years, 7 Months)
Assistant to Production Director
Colorado Film Production
Media Production
Colorado Film Production
Media Production
Apr 1997 - Jul 1997
(0 years, 3 Months)
(0 years, 3 Months)
Coordinator Officer for Intercultural Programs
CIEE - COUNCIL ON INTERNATIONAL EDUCATIONAL EXCHANGE, in New York City – USA
Education Management
CIEE - COUNCIL ON INTERNATIONAL EDUCATIONAL EXCHANGE, in New York City – USA
Education Management
Jun 1998 - May 2000
(2 years)
(2 years)
Assistant Trade Mktg Mgr Oral Care - Italy
Unilever
Consumer Goods
Unilever
Consumer Goods
Jun 2000 - May 2002
(2 years)
(2 years)
Brand Mgr Hair Care Category, Italy
Unilever
Consumer Goods
Unilever
Consumer Goods
Jun 2002 - May 2004
(2 years)
(2 years)
Senior Brand Mgr Deodorant & Grooming, Italy
Unilever
Consumer Goods
Unilever
Consumer Goods
Jun 2004 - Dec 2007
(3 years, 6 Months)
(3 years, 6 Months)
Mktg Ops Manager Oral Care Europe
Unilever
Consumer Goods
Unilever
Consumer Goods
Jan 2008 - May 2010
(2 years, 4 Months)
(2 years, 4 Months)
Mktg Mgr Household Care Category - CEE, Central Eastern Europe
unilever
Consumer Goods
unilever
Consumer Goods
Based in Prague – CZ.
Education
1990
IULM Istituto Universitario di Lingue Moderne - Relazioni Pubbliche (High School)
Marketing and Public Relations
Marketing and Public Relations
1997
Columbia University in the City of New York (High School)
Economics and Politics
Research for Degree Thesys preparation
Economics and Politics
Research for Degree Thesys preparation
1994
105/110, Università degli Studi di Pavia (High School)
Economics, Political Science
Economics, Political Science
1997
Marketing, University of Wales, Cardiff (High School)
Marketing
Erasmus Sponsorship
Marketing
Erasmus Sponsorship
More about Elena Colombo
First Name
Elena
Last Name
Colombo
Specialities
Business development and management.
Brand positining definition, adv development. Media management. Trade category management.
Brand positining definition, adv development. Media management. Trade category management.
Recently in Milan
Recently in Chamber.com
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Roberta Gentili Purcell
Avvocato; Foreign Legal Consultant; Founder of Gentili Purcell International Law Firm P.L.L.C.
Gentili Purcell International Law Firm P.L.L.C.
Avvocato; Foreign Legal Consultant; Founder of Gentili Purcell International Law Firm P.L.L.C.
Gentili Purcell International Law Firm P.L.L.C.
