Ted Moffatt
Probono Marketing ManagerTaproot Foundation
Alexandria, United States
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General
About
I am a professional Online Media, Marketing and Analytics Consultant who thrives in pressure driven environments. I have had the pleasure of working for or consulting with some of the largest forward thinking organizations in the online industry. This has assisted greatly in the development of an extremely strong business and personal network of quality driven individual's.
My goal is to continue personal and professional growth in the online media and/or entertainment industry. I enjoy providing quality pro-bonus services for non-profit and non-traditional organizations in need of an experienced Internet Marketing business professional.
My goal is to continue personal and professional growth in the online media and/or entertainment industry. I enjoy providing quality pro-bonus services for non-profit and non-traditional organizations in need of an experienced Internet Marketing business professional.
Haves
Currently assist clients in a variety of capacities:
Online/New Media Measurement and Deployment
Product and Service Launches
Audio & Video Editing, Mix & Mastering
Digital Music Promotion
Creative and Website Development
Print and Online Media Buys
Business Requirements and Analysis (Online)
Technical Analysis (Online) and E-Commerce Development
Additional Business Services:
Marketing Plan development
Sponsorship Acquisition
Online/New Media Measurement and Deployment
Product and Service Launches
Audio & Video Editing, Mix & Mastering
Digital Music Promotion
Creative and Website Development
Print and Online Media Buys
Business Requirements and Analysis (Online)
Technical Analysis (Online) and E-Commerce Development
Additional Business Services:
Marketing Plan development
Sponsorship Acquisition
Professional Experience
Mar 2006 - Present
Owner
OCE Multimedia Consulting Group
OCE Multimedia Consulting Group
We help clients with every stage of interactive marketing, from research and planning through execution and ongoing optimization. Clients rely on us to identify and acquire customers - and use interactive channels to keep them, while making every marketing dollar more productive. On a daily basis, OCE Multimedia acts as your eyes and ears on the Internet, actively researching the latest technologies and marketing methods best suited for your business's unique needs. - Web Site Design to Cultivate Customer Relations and Extend Brand Reach
- Landing Page Creation and Continual Site Optimization
- Unique Flash Multimedia and Rich Media Advertising Development
- Ad Unit Design to Drive Web Browsers to Your Site and Increase Market Share
- Continuous Expert Guidance and Support for Goal Reinforcement
- Landing Page Creation and Continual Site Optimization
- Unique Flash Multimedia and Rich Media Advertising Development
- Ad Unit Design to Drive Web Browsers to Your Site and Increase Market Share
- Continuous Expert Guidance and Support for Goal Reinforcement
Dec 2007 - Present
Implementation Consultant [Omniture Business Unit]
Adobe Systems
Adobe Systems
The scope of my responsibilities encompass the gathering of client business objectives using internal methodologies for online analytics measurement and engagement. Then tying our findings from the client to key business requirements of theirs and designing a solution utilizing the various Adobe product offerings to meet and exceed the clients goals. There is daily engagement with client Sr. Management and Development team members to determine marketing analytic needs of business group. I'm heavily leveraged for client analytic implementations for traditional websites, Video platform integrations, Social Media [Facebook, Twitter integrations] A/B and Multivariate Testing, Keyword Optimization and best practices for Business Units/Network Channels Development. The mandate for growth is set by the client but usually incorporates strategies for growth through user engagement and overall network performance. I'm involved with technical pre-assessment with client’s IT personnel and assist in development of the risk assessment and deployment timelines. I'm tasked with creating the logic necessary within client software to generate required values for implementation of Adobe technology and then coaching clients resource teams throughout the implementation process. I'm involved with the documentation of issues and best practices relating to specific platforms or configurations.
2009 - Present
Probono Marketing Manager
Taproot Foundation
Taproot Foundation
Volunteer work through the Taproot Foundation providing non profit organizations in need of business development [websites, brand creative [web and traditional], online strategy, marketing and deployment.
Jan 1999 - Feb 2005
(6 years, 1 Months)
(6 years, 1 Months)
Market Systems Analyst
USA Today
USA Today
• Developed and performed maintenance on Access, Crystal reports 8.0/8.5, Excel, Word databases, reports, and tables for marketing/sales/circulation use. • Troubleshooting of Ms Mail, Outlook, Exchange Server, LAN Network, local/network printers, and MS Windows 2000 Professional/XP Operation Systems.
• Performed daily maintenance and back up of LAN and WAN critical reports/ databases • Initiated daily antivirus tracking reports and secure network sweeps through McAfee virus platform and Windows 2000 Server platform.
• Worked with the marketing and circulation departments to develop strategies to eliminate excess work through database and report utilization.
• Member of the development team that created new sales tracking and billing report system used company wide. The platform was developed over Sequel/ AS 400 systems and used in Crystal Reports software application.
• Performed daily maintenance and back up of LAN and WAN critical reports/ databases • Initiated daily antivirus tracking reports and secure network sweeps through McAfee virus platform and Windows 2000 Server platform.
• Worked with the marketing and circulation departments to develop strategies to eliminate excess work through database and report utilization.
• Member of the development team that created new sales tracking and billing report system used company wide. The platform was developed over Sequel/ AS 400 systems and used in Crystal Reports software application.
Dec 2005 - Dec 2007
(2 years)
(2 years)
Technical Services Specialist
Mediaplex
Mediaplex
• Extensive knowledge of configuration requirements surrounding 3rd party Ad-serving, E-Mail Marketing and Online Campaign Performance, Analytic Reporting, and Direct Online Media Buys and Traffic Management. • Extensive knowledge of Performance Tracker (Keyword), Geo-Targeting, Site Optimization, Data/Creative Performance, and Natural Search • Demonstrated ability to manage client requests through professional written and oral communication with1st level telephone and email response for clients. • Development and Configuration of Rich Media creative units to meet client reporting requirements and hands on troubleshooting. • Follow-through and resolution of complex technical issues.
• Advertising/email/marketing/software technical support.
• Train Agencies and Site Clients on Ad-serving, Trafficking and Reporting Tools • Working knowledge of HTML, Javascript, and other web technology. • Perform Email- Campaign Drops, List Management, List Segmentation, Lead Generation
• Advertising/email/marketing/software technical support.
• Train Agencies and Site Clients on Ad-serving, Trafficking and Reporting Tools • Working knowledge of HTML, Javascript, and other web technology. • Perform Email- Campaign Drops, List Management, List Segmentation, Lead Generation
Education
1991
Lincoln University (High School)
More about Ted Moffatt
First Name
Ted
Last Name
Moffatt
Interests / Hobbies
Vendor/Client development, e-commerce solutions, email marketing-campaign, fundraising and sponsorship program development, artist and entertainment brand development, Music Label and TV market development
My Affiliations
Taproot Foundation - Pro Bono - Marketing Manager
I work as a volunteer for the Taproot Foundation. I am specifically tasked to provide Marketing Development for Non Profit Businesses that are in need of Marketing and Brand Development, Website Design/re-design, and Strategy.
Specialities
Currently assist clients in a variety of capacities:
Online/New Media Measurement and Deployment
Product and Service Launches
Audio & Video Editing, Mix & Mastering
Digital Music Promotion
Creative and Website Development
Print and Online Media Buys
Business Requirements and Analysis (Online)
Technical Analysis (Online) and E-Commerce Development
Additional Business Services:
Marketing Plan development
Sponsorship Acquisition
Online/New Media Measurement and Deployment
Product and Service Launches
Audio & Video Editing, Mix & Mastering
Digital Music Promotion
Creative and Website Development
Print and Online Media Buys
Business Requirements and Analysis (Online)
Technical Analysis (Online) and E-Commerce Development
Additional Business Services:
Marketing Plan development
Sponsorship Acquisition
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