Brand strategy development
collection development
product and accessories development
consulting in sourcing new materials and design from Europe to China market

Responsibilities: • Product and Brand Image development Communications with factories, retailer and customer
• Sourcing of new product, style, materials and handbag accessories • Selection, order and managing supplier & customer;
• Quality control development with QA department and suppliers;

Consultant for Luxury, Retail, Sales & Marketing Sector (Specialized in Executive Search and Human Resource Consulting) Responsibilities: • Luxury Market research and analysis
• Business and Sector development
• Project delivery and Management Won the Best intelligent reward of induction in Singapore
• Build up strong network of China Luxury and retail market

• Collection and trend development specialized to China market
• As be part of the management team, accountable for managing the direction of the company’s marketing development strategy in China, with the emphasis on creating awareness, communicating the benefits and building a selective clients business in line with the company’s strategic direction
• Ensure the international trend and product development plan able to transform to local market.
• Market competition analysis, brand renovation strategy planning and implement according to it’s own brand identity.
• Preparing and attending important fashion show and international fairs in Milan and Hong Kong, collaboration with professional models and photographers to prepare the photo shooting and presentation for new collection.
• Marketing and media activities with Italian local magazine and Chinese media
• Communication and problem solving with major distributors in China.
• New sales channel and customer relation development for china market

responsible for new brand market entry, brand development and sales growth
•Establishment of launch a new Haute couture sur mesure project in China.
•Develop the market opportunities in China market according to the business plan by accurate implementation of projects objectives of each season in coordination with the relevant team from HQ-design office in Italy
•Establish and sustain key clients relationships; plan and implement innovative campaign, participate every year in important fashion Fairs CHIC and Intertextile in Bejing and Shanghai to attract new clients.
•Identify affective advertising strategy by organize targeted or special VIP events, trend report conference. Establishing alliance with major fashion and luxury goods market players to promote brand awareness.
•Developing, implementing and reviewing the business and marketing plans; ensure profit target were continually achieved according to each time schedule