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Deepa Swaminathan
Greater China Marketing HeadCitrix Systems
Hong Kong, Hong Kong
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General
About
Deepa is a dynamic marketing, communications and business professional who has built up 20 years experience in the corporate, high-tech and hospitality industries in Asia Pacific & Japan (APAJ), primarily delivering results through business development, account management, client servicing, marketing, public relations, online communications, advertising and other marketing related work areas.
Deepa has managed market entry strategy and execution including launch activities, pricing and localisation requirements; created, produced, written and managed demand generation strategy and programs, which included marcomms, events, direct marketing etc; developed leads management from first point of contact to sale; and created and managed customer satisfaction, retention and loyalty programs. Solution marketing comes naturally to Deepa and she has tremendous knowledge and experience.
Deepa has worked extensively with channel (distributors, VARs, SIs, retailers) and alliance (vendors, pr
Deepa has managed market entry strategy and execution including launch activities, pricing and localisation requirements; created, produced, written and managed demand generation strategy and programs, which included marcomms, events, direct marketing etc; developed leads management from first point of contact to sale; and created and managed customer satisfaction, retention and loyalty programs. Solution marketing comes naturally to Deepa and she has tremendous knowledge and experience.
Deepa has worked extensively with channel (distributors, VARs, SIs, retailers) and alliance (vendors, pr
Haves
Strategy & planning, multi-country approach, corporate & field marketing, channel & partner marketing, internal communications, PR, brand building, lead management, segment marketing, solution marketing, online marketing & advertising, business development, corporate affairs, government relations, specialised editorial
Professional Experience
Feb 2009 - Present
Greater China Marketing Head
Citrix Systems
Computer Software
Citrix Systems
Computer Software
1994 - 1996
(2 years)
(2 years)
Marketing Manager
PacRim Technologies
Information Services
PacRim Technologies
Information Services
1997 - 1999
(2 years)
(2 years)
Client Services Director
Newell Public Relations
Public Relations and Communications
Newell Public Relations
Public Relations and Communications
1999 - 2002
(3 years)
(3 years)
Marketing & Communications Manager APAC
Citrix Systems
Computer Software
Citrix Systems
Computer Software
2002 - 2003
(1 years)
(1 years)
Managing Director
August.One Communications
Public Relations and Communications
August.One Communications
Public Relations and Communications
2004 - 2005
(1 years)
(1 years)
Managing Director
Text 100 Hong Kong
Public Relations and Communications
Text 100 Hong Kong
Public Relations and Communications
Oct 2006 - Jun 2007
(1 years)
(1 years)
Director - Technology Practice
Perfect Relations
Public Relations and Communications
Perfect Relations
Public Relations and Communications
Accepted a 12-month contract to build a dedicated technology practice with a view to spinning it off as an independent company. At the same time reviewed and put in place new and/or improved processes for business development & pitching, client servicing methodology, valued added services, extending deeper into non-media programs etc all designed to increase client satisfaction and retention as well as staff satisfaction & retention. Achieved revenue and other performance benchmarks within the contract period and so arrived at a mutually agreed early release.
Sep 2007 - Jan 2009
(2 years)
(2 years)
Vice President, China
The Hoffman Agency
Public Relations and Communications
The Hoffman Agency
Public Relations and Communications
I oversee all aspects of the business for the agency's Hong Kong and China operations including client servicing, staff training and mentoring, marketing and new business.
Education
1985
BA, Women's Christian College (High School)
More about Deepa Swaminathan
First Name
Deepa
Last Name
Swaminathan
Specialities
Strategy & planning, multi-country approach, corporate & field marketing, channel & partner marketing, internal communications, PR, brand building, lead management, segment marketing, solution marketing, online marketing & advertising, business development, corporate affairs, government relations, specialised editorial
Recently in Hong Kong
Recently in Chamber.com
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