Dave Bowen
PresidentEffective Media Solutions
Fort Mill, United States
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General
About
Developing a strategy on behalf of large media companies, including Clear Channel and Time Warner Cable, to make advertisers pay the highest possible rates was my job for over 16 years. As a media company sales manager, I negotiated millions of ad dollars on behalf of these companies in two separate top ten markets.
Since 2005, I have used this innovative skill set on behalf of the advertiser to obtain much better buys from television, radio and billboard companies. In most cases I am able to double or even TRIPLE the amount of airtime that a company is currently receiving for the same budget. There are a lot of buyers out there, but few that share my sales management experience in two distinct types of media.
I understand the media company’s inventory systems and demand. Often times I am able to show account executives how to package a buy so that their sales manager will approve. Developing a positive ongoing relationship with the account executive is key to insuring my
Since 2005, I have used this innovative skill set on behalf of the advertiser to obtain much better buys from television, radio and billboard companies. In most cases I am able to double or even TRIPLE the amount of airtime that a company is currently receiving for the same budget. There are a lot of buyers out there, but few that share my sales management experience in two distinct types of media.
I understand the media company’s inventory systems and demand. Often times I am able to show account executives how to package a buy so that their sales manager will approve. Developing a positive ongoing relationship with the account executive is key to insuring my
Haves
Media Buying and Media Planning. There are many media buyers out there but none with sales management experience in radio and tv. I understand media companies inventory systems and demand. Because of this I am able to get the lowest rates possible. That includes lower than political rates!
Professional Experience
2005 - Present
President
Effective Media Solutions
Marketing and Advertising
Effective Media Solutions
Marketing and Advertising
1987 - 1989
(2 years)
(2 years)
Account Executive
William M Bird
Building Materials
William M Bird
Building Materials
1989 - 2000
(11 years)
(11 years)
Senior Account Executive
Clear Channel Communications
Broadcast Media
Clear Channel Communications
Broadcast Media
2000 - 2001
(1 years)
(1 years)
Local Sales Manager
Clear Channel Communications
Broadcast Media
Clear Channel Communications
Broadcast Media
2001 - 2003
(2 years)
(2 years)
General Sales Manager
Clear Channel Communications
Broadcast Media
Clear Channel Communications
Broadcast Media
2003 - 2005
(2 years)
(2 years)
Local Sales Manager
Time Warner Cable Media Sales
Marketing and Advertising
Time Warner Cable Media Sales
Marketing and Advertising
Education
1981
Psychology, Lander University (High School)
Pi Kappa Phi
Pi Kappa Phi
More about Dave Bowen
First Name
Dave
Last Name
Bowen
Specialities
Media Buying and Media Planning. There are many media buyers out there but none with sales management experience in radio and tv. I understand media companies inventory systems and demand. Because of this I am able to get the lowest rates possible. That includes lower than political rates!
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