• Conducted a complete 360 degree of all HR and related requirements for the entire Group in order to establish the short, medium, long term strategies needed to underpin the industry and best practices.
• In coordination with retained consultants Ernst & Young, defined, developed and implemented all Group HR policies, procedures, process maps, HR forms and employee manual in alignment with the organizational mission and objectives.
• Ongoing evaluation of the progress and effectiveness of HR processes by measuring the time, cost and efficiency of the whole HR cycle according to the performance indicators. • Conducted job analysis; prepared job descriptions and person specifications inclusive of KPIs.
• Carried out industry salary survey to enable the preparation and implementation of the new salary banding, job grading, salary scale alignment and compensations & benefits for the entire group.
• Implementation of the performance management and appraisal processes and procedures in order to establish career paths and improve employee retention.
• Development and implementation of the group’s disciplinary matrix, procedures and grievance process.
• Development and consolidation of the yearly manpower plan and entire Group recruitment from entry to executive levels through various recruitment channels. Extensive knowledge of overseas recruitment from demand to boots on ground.
• Managing the coordination of several staff accommodation properties.
• Design and conduct training and immersion induction for all grades: company orientation, fire, hygiene and health and safety.
• Preparation of the group’s HR functions for the planned implementation of HRMS automated system. Initiated with complete data entry of entire company workforce details in a soft format. • Management of all governmental and related administrative functions for the group.
• Tendering and negotiations with insurance, travel, maintenance and temporary workforce agencies

• Developed the company’s first three-year sales plan that would take us from medium sized business to large-sized business, with GCC exposure.
• Established and launched five Biosphere branches in Lebanon, Syria, UAE, Bahrain and Kuwait. • Organized the operations of each branch including the choice of a suitable location, furbishing, administrative structure and sales force hiring.
• Recruited and trained all departments’ managers and conducted several Sales training courses and Coaching & Motivation seminars.
• Consistently increased sales volume after having reorganized each branch.
• Designed and implemented Sales training courses for all ME and GCC branches.

• Reorganized and streamlined the operations of the company. • Implemented a strategy with a concentration on core business activities and cost reduction. • Increased customer loyalty, introduced P&L accountability and budgetary control.
• Increased turnover by 440% and sales average by 700%.
• Introduced new procedures and business systems to increase profitability.
• Trained unmotivated staff to a high caliber, many of whom became supervisors themselves, by organizing training and monitoring performance through regular reviews.
• Monitored the inventories, purchases budget and maintained relations with the main supplier in Switzerland.

• Full responsibility for all managerial and operational aspects of establishing a new FMCG company in Kuwait.
• Performed market research & evaluation of market conditions for the introduction of new cosmetic brands in local market and identification of future product opportunities.
• Developed 5-year business plan; designed and implemented launch programs, marketing strategies to attain and increase market share and allow TBC to evolve from a product-oriented company to a market-led products and services provider. • Negotiated distributorship/sole agency agreements with brand owners in France, Germany, the United Kingdom and Asia.
• Prepared all supply-line operations associated with the introduction of new products in the markets. • Conducted sales to key customers, reviewed sales activities, set goals to increase sales. • Recruited and trained Sales and Customer Service employees on all facets of new brands.
• Designed and managed the construction of boutiques, exhibition stalls and SPA.

• Responsible of financial performance and country growth.
• Developed business plan, set sales targets, prepared expenses forecasts & budget expenditures for the Company Operations. • Negotiated and closed large accountsand serviced major accounts such as NBK, KFH and Ministry of Defense - foreign procurement Department. • Conducted customer training both on-site and on-line on Company software systems, database functions, server access and a multitude of other technological applications.
• Identified and implemented Strategic Business Partnership opportunities to diversify revenue stream and increase sales figures.
• Planned and directed staffing, training, and performance evaluations to develop and control sales and service programs. • Attended Profile International World Conference held in Dallas U.S.A; obtained International license of “Certified Psychometric Assessor”.

• Developed annual business plan and produced sales and margin forecasts “by store by week”.
• Planned and implemented events calendar for positive brand building through marketing initiatives which maintain franchise integrity and values; and ensuring that franchise is appropriately portrayed in the Middle East market. • Maximized turnover by ensuring accurate, timely and commercial sales planning and re-forecasting, covering both like-for-like and new stores.
• Responsible for achieving margin targets through timely management of OTB (Open to Buy), Stock allocation and replenishment, terminal stock management and retail price architecture while ensuring that pricing of new products reflects both local market and host brand positioning to ensure maximum competitiveness.
• Built and developed professional relationship and best working practices with host brands/franchisers.
• Maintained brands’ profitability by management of full price and mark down sales, intake margins, levels of mark down and terminal stock.
• Assisted in recruiting employees for operations and providing support and on the job training to all team members.

• Planned and implemented a 4 Million US$ launch campaign in the UAE and Kuwait for positive brand building through marketing initiatives whilst maintaining franchise integrity and values; and ensuring that franchise was appropriately portrayed and positioned in the Middle East market.
• Liaised with internal & external support teams to deliver Marketing services in a timely & efficient manner.
• Managed external relationships including all media & third party suppliers to ensure events were carried out efficiently.
• Directed advertising & Media agencies to guarantee adherence to agreed procedures, cost agreements and service levels.
• Guided supporting team to deliver Marketing services, delivered feedback on budgets according to the Business Plan.