Overseen the growth of the company from start up. Now responsible for strategic development, reviewing the market, and evaluating new technologies and new laboratory tests. As well as looking after the key accounts and looking at ways to communicate our USP to an expanding health conscious, independently minded public.

Aim has been to establish a private medical clinic in Denmark. Utilising the field of medicine termed Functional Medicine. Incorporating laboratory evaluations, vitamin and pharmaceutical supplementation and dietary changes.
My role has been to attract appropriately qualified doctors and help create the business model from which to grow.

Bought into this company with the aim to establish vitamin sales to medical practitioners throughout Europe. We have built a unique online system for helping doctors interact with their patients, and giving them access to a huge range of top end nutritional supplements from all the leading manufacturers. In the UK we have the distribution rights to German skin care company Annemarie Börlind. My role is to oversee the expansion of the company To review and develop the marketing strategy To attract talented people to the company

An investment vehicle. To be used for acquisitions of companies in the functional medicine field.

Oversee strategic development. Positioning of product and brand.