Increased APE from £70m in 2004 to £245m in 2011. Set strategic direction for distribution and branch network globally.
Successful leadership of branches in Middle East and Asia (Hong Kong & Singapore).
New branches opened in Singapore,and Dubai Restructure of International sales operations network to meet business needs.
Initiated and developed Strategic Partnership Division to achieving 20% of total APE within 3 years including the growth of bank distribution.
Achieved most successful launch of any offshore company into Germany.
Part of team that sets overall strategy of the International Division including Lombard and Am Life Deputy Chair of Association of International Life Offices .

Designed one of the first standalone Critical Illness Contracts in UK market.
Lead a Mortgage Desk.
Set up Management Development team.

Successfully negotiated all the direct and IFA salesforces, and Appointed Representatives from Target to AXA

Involved in all aspects of setting up a new distribution channel including sales and management training, systems, marketing, incentives and promotions, sales support, risk and compliance.

As leader of the region achieved record performing new business levels.
Negotiated the acquisition of Acuma salesforce from United Friendly and lead them to top performing region at 124% of target.
Successfully restructured the direct sales force and support functions to achieve cost savings and increased productivity.
In 1998 won the Money Marketing “Most Admired Training Programme “ Award.

Integrated disparate call centres into one contact centre achieving £3million cost savings, increased productivity and customer satisfaction of strategic partners, affinity groups and major IFAs.
Devised the company’s CRM strategy.
Part of Customer Services Senior Management team to move Friends Provident from 2 Star to 5 Star Award. In 2000 won the Financial Adviser Sales Awards “Call Centre of the Year”.

Set up operation in India of 750 staff.
Reduced costs by 33% over UK