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General
About
Businessman, entrepreneur, marketing guru
Goals
To develop a successful consulting practice in 2011, by helping other comapanies achive their marketing, advertising, and business goals.
Professional Experience
Jun 2010 - Present
President & CEO
Fracica Enterprises, Inc.
Marketing and Advertising
Fracica Enterprises, Inc.
Marketing and Advertising
A consulting firm that specializes in assisting manufacturers, distributors, and dealers in developing and perfecting marketing, advertising, PR, web and social media strategies.
Feb 1994 - Aug 1996
(2 years, 6 Months)
(2 years, 6 Months)
Marketing Software Engineer
York International
York International
Manufacturer of residential and commercial HVAC products
Aug 1996 - Dec 1999
(3 years, 4 Months)
(3 years, 4 Months)
Sr. Training Specialist
York International
York International
Manufacturer of residential and commercial HVAC products
Jan 2000 - Sep 2006
(6 years, 8 Months)
(6 years, 8 Months)
Brand Manager
York International
York International
Manufacturer of residential and commercial HVAC products
Dec 2006 - Apr 2010
(4 years)
(4 years)
Director of Marketing
Employed
WaterFurnace International
Manufacturing
Employed
WaterFurnace International
Manufacturing
Manufacturer of Geothermal Heat Pumps
Education
2008
MBA, University of Phoenix (Graduate School)
Business
Business
2006
Bachelor of Science, University of Phoenix (College)
Business Management
Graduated with Honors.
Business Management
Graduated with Honors.
Marketing Information
Products / Services
Award winning Marketing, Sales and Brand Management executive with expertise in designing, developing and implementing innovative marketing, brand management, and training strategies that drive double-digit revenue growth in markets nationwide. Highly successful in developing Internet marketing and e-commerce strategies that have consistently driven business and increased brand awareness.
Differentiating Factor
Sixteen years of experience in the manufacturing sector growing sales and brand awarness for multichannel distribution networks in both B to B and B to C environments including ecommerce, website, social media and PR strategies
Ideal Customers
Small to medium size companies that are looking to grow their businesses and need assistance developing marketing strategies, marketing plans, create awareness, promote products or services, develop a brand strategy, and increase sales.
More about Andy Fracica
First Name
Andy
Last Name
Fracica
Interests / Hobbies
Flying Rc Airplanes, Woodworking, Gardening, ,
Activities
Entrepreneur, Flying Airplanes, Walking, Volunteering
Favorite Books
Good to Great, Hot, Flat, and Crowded, Buzz Marketing
Recently in Fort Wayne
Recently in Chamber.com
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